SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in February 2026
摘要
根据Sensor Tower数据，2026年2月全球移动游戏收入环比下滑8%至65.5亿美元，美国贡献30%居首。《Last War:Survival Game》凭借2月9日情人节活动登顶收入榜，限时玩法与礼物奖励机制有效刺激用户重复参与和增量付费。腾讯《Game for Peace》跃居收入增长榜首及收入榜第5，其春节主题皮肤与法拉利联动（配合马年庆典）打造稀缺性，推动高价值道具销售。
《Pokémon GO》收入增长排名第2，受益于Pokémon GO Tour: Kalos大规模活动及GO Pass、新形态宝可梦登场等配套事件，通过限时团战和主题任务激活高粘性用户付费。《Wuthering Waves》凭借3.1版本新角色与系统优化实现收入增长，体现内容更新对开放世界RPG玩家的留存与变现效果。
下载端，《Block Blast!》以7.68亿累计下载量蝉联全球第一，在印尼、越南等市场持续扩展。ROBLOX通过NBA联动活动（NBA Heroes等）巩固第2名。值得关注的是《Subway Surfers City》2月全球发布后跃居下载增长第4名，通过预注册奖励与跨游戏交叉推广加速用户获取，其成功验证了经典IP的移动化潜力。
下载增长榜单中，驾驶模拟类游戏（如Moto Bike Stunt Wheelie Game）凭借低门槛操作与短时体验在新兴市场快速起量。中国区《时尚百货城》以经营模拟玩法进入增长前列，反映休闲模拟品类在买量市场的增量空间。行业需关注节日营销（情人节、春节）对UA效率与LTV的短期拉升，以及跨品类交叉推广（如Subway Surfers系）对下载成本的优化作用。
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March 2026 saw global mobile game spending reach $6.7 billion (+2% MoM), led by Last War:Survival Game with seasonal events. Whiteout Survival and Gossip Harbor also gained via live ops. USA drove 31% of revenue. On downloads, Block Blast! and Free Fire led, while Subway Surfers City and Fortnite grew post-relaunch. Ad ops decision-makers should leverage cultural and seasonal events to boost engagement and monetization.
SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in September 2026
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