Unity LevelPlay is releasing significant product updates in 2024 to help publishers drive more revenue and connect with high-quality users. The first phase includes support in the Unity Editor Package Manager, simplifying mediation setup for faster monetization. Upcoming phases feature major upgrades to network UA technology using new machine learning, enabling more impactful automated ROAS campaigns.
Publishers can also load multiple ad units simultaneously for dynamic waterfall customization, optimizing for latency and ARPDAU. A new platform homepage centralizes data from Unity growth solutions, allowing side-by-side viewing of UA and revenue, brand safety monitoring, and combined network performance. The platform UX is revamped with a new Unity-themed UI for smoother management.
These updates aim to transform LevelPlay into an all-in-one mediation solution from game creation to growth.
To avoid cannibalizing subscriptions, apps should prime users for ads, use user-initiated formats like rewarded videos, and segment users by region or device to target ads to low-conversion users.
Unity's Tapjoy from Unity launches Daily Rewards, a new Offerwall campaign type that encourages users to return daily by offering rewards for completing tasks, boosting engagement and ROAS.
The tCPA optimizer helps acquire high-quality users who complete specific in-app events. Set meaningful actions, realistic goals, allow 7 days for learning, and adjust goals manually if needed.
Update creatives with sports themes, engage users with polls, use limited-time offers for FOMO, and diversify marketing channels to scale apps during major sporting events.
The 2024 Olympics boosted mobile app engagement significantly. Streaming apps saw 43% install increase on July 27. Food delivery and ride-hailing apps also surged, with France leading. Marketers can leverage such events for cross-platform strategies.
TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that includes 1-to-1 expert support at the top tier. However, eligibility is restricted to new SMB self-serve accounts, and credits expire. Alongside the offer, TikTok has rolled out several ad tech innovations—Symphony AI creative suite, Streaming Ads, Agentic Hub, Market Scope, and new MMM data—that provide actionable opportunities for testing and scaling performance. Ad ops teams should review eligibility criteria carefully and consider leveraging these tools to maximize ROI during the promotional window.
TikTok for Business is rapidly expanding its ad tech stack with AI-powered creative tools, new ad formats, and enhanced measurement. Key updates include the Symphony creative suite with Dreamina Seedance 2.5, the Agentic Hub for AI-managed campaigns, Streaming Ads for subscription growth, and GMV Max for TikTok Shop ROI. New analytics via Market Scope and the Attribution Portfolio promise deeper audience insights and full-funnel measurement. Salesforce CRM integration streamlines lead transfer. A limited-time offer provides up to $1500 in ad credits for new advertisers, incentivizing adoption of these advanced solutions.
TikTok video ads use short, engaging clips to promote brands. Effective ads start with a strong hook, include clear CTAs, use sound and text overlays, and test formats. TikTok offers In-Feed, TopView, Spark Ads, and more for diverse marketing.
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