4 ways to help your app scale during major sporting events

Summary

This article advises app marketers on leveraging major sporting events like the Olympics and Euro Championship to scale user acquisition. Four key strategies are recommended: 1) Update creatives with sports-themed elements like medals and flags to connect with top-of-mind events. 2) Engage audiences through interactive polls and contests on social media to build community and brand awareness.

3) Create FOMO with time-limited offers tied to the events, driving urgency. 4) Diversify marketing channels beyond traditional social media, including on-device channels like Unity's Aura, to reach users at high-engagement moments. These tactics help QSR, news, e-commerce, and sports streaming apps capitalize on increased screen time.