Reduce User Churn with Aura Remarketing | Unity

Summary

User churn remains a critical challenge: 90% of users stop engaging within 30 days, and top apps face over 80% retention difficulty. Aura Remarketing addresses this by reactivating inactive users through smart, non-intrusive on-device notifications, focusing on high-value users who made in-app purchases or frequent sessions. It diversifies UA strategy by re-engaging users who already demonstrated intent, reducing reliance on new acquisition spend.

Targeting options include user type (Aura-originated or other), demographics (age, gender, location), device models (high-end devices correlate with higher spending), download recency, app engagement, and post-install behaviors (launches, purchases, ad interactions) with custom timeframes. For Aura-originated downloads, additional targeting based on post-install actions is available. Campaign setup requires a performance link, redirect URL, user criteria, bid, and KPIs.

Currently, notifications are the primary placement; future additions may include Game Spotlight and in-life app discovery. Privacy compliance is carrier-grade; no extra steps needed. Aura Remarketing aims to improve retention, maximize ROI, and revive relationships with lapsed users.