4 tips for optimizing towards in-app events with ironSource Ads’ tCPA optimizer

Summary

The ironSource Ads tCPA optimizer automates user acquisition targeting users likely to complete key in-app events, boosting LTV. Key tips: choose actions completed by top 5-20% users within 7 days; set a realistic tCPA goal based on eCPA; let the optimizer learn for 7 days; manually raise goals if eCPA is too high to lower costs and improve ROAS.