AdjustHow the 2024 Olympics redefined mobile app usage globally | Adjust
The 2024 Paris Olympics drove record mobile app engagement. Video streaming apps saw installs jump 43% globally on July 27, with APAC rising 130%. Sports news apps had sessions up 36% on August 10.
Food delivery in France saw sessions up 27% on opening day, while ride-hailing installs in Europe peaked at +44% on August 10. Key takeaways for marketers: integrate cross-platform strategies, capitalize on high-engagement moments, sustain post-event engagement, and focus on women's sports. Use retargeting and innovative ad formats to maximize campaign performance.
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AdjustTop Halloween app trends and strategies for maximum impact | Adjust
Halloween boosts app usage across gaming, shopping, and entertainment. Marketers can leverage themed visuals, ASO, in-app events, and omnichannel campaigns to drive growth and re-engage users.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AdjustGoogle premium growth tools for stellar targeting | Adjust
Google Play's premium growth tools let qualifying apps create extra custom store listings and promotional content to boost visibility and engagement through targeted, timely offers.
AdjustShopping app benchmark data for mobile marketers | Adjust
E-commerce app installs grew 25% YoY globally in H1 2024, with LATAM and MENAT surging. Day 1 retention averaged 18%. Global IPM increased to 2.25, eCPM to $1.87. Marketers diversify partners and channels.
AdjustNext-gen digital marketing analytics | Adjust
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AdjustA/B testing for organic growth: Google Play & App Store | Adjust
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AdjustDeep linking for sports betting apps | Adjust
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