AdjustGoogle Privacy Sandbox on Android: A glossary of terms | Adjust
Summary
Google's Privacy Sandbox on Android introduces specialized terminology distinct from ad tech norms, aiming to balance user privacy with effective ad measurement. Terms like Trigger (user actions), Event (ad served), and Navigation (click) redefine standard concepts. The Attribution Reporting API provides Event Level Reports (non-aggregated, coarse attribution) and Summary Reports (aggregated, detailed insights).
Coarse values are predefined trigger patterns for attribution. The Topics API and Protected Audiences enable interest-based targeting without identifiers. Advertisers and MMPs must adapt to these changes as Google continues development, with no imminent GAID deprecation.
You Might Also Like
AdjustSports betting apps set to skyrocket in Brazil | Adjust
Brazil's 2025 sports betting regulation offers huge mobile opportunities. Companies must prioritize user-friendly apps, local insights, and security. An MMP is essential for accurate attribution, fraud prevention, and ROI optimization to succeed in this competitive market.
AdjustThe sports betting app playbook for marketers | Adjust
Sports betting apps face high acquisition costs and ad saturation. Success requires unbiased attribution via MMP, cross-channel cohesion, and off-season engagement through personalization and gamification. Avoid ad fraud and optimize ATT opt-ins.
AdjustTop Halloween app trends and strategies for maximum impact | Adjust
Halloween boosts app usage across gaming, shopping, and entertainment. Marketers can leverage themed visuals, ASO, in-app events, and omnichannel campaigns to drive growth and re-engage users.
AdjustA/B testing for organic growth: Google Play & App Store | Adjust
A/B testing on Google Play and App Store optimizes app listings. Google tests icons, descriptions, graphics; Apple tests icons, screenshots, videos. Both improve conversion and retention but have limitations like single-variable focus and lack of post-install data. Adjust enhances analysis with attribution and analytics.
AdjustGoogle premium growth tools for stellar targeting | Adjust
Google Play's premium growth tools let qualifying apps create extra custom store listings and promotional content to boost visibility and engagement through targeted, timely offers.
AdjustAdjust x OpenAI Ads Manager integration for ChatGPT Ads | Adjust
Adjust now supports ChatGPT Ads measurement, enabling advertisers to attribute installs and post-install events from campaigns within ChatGPT. The integration provides URL templates for clicks and impressions, and uses the Conversions API to report conversions back to OpenAI. Advertisers can configure the module in Adjust by entering API credentials and mapping events. This allows tracking of key metrics like impressions, clicks, spend, CTR, CPC, and CPM, making ChatGPT Ads a measurable, data-driven channel for user acquisition.
AdjustDeep linking for sports betting apps | Adjust
Deep linking boosts sports betting app growth by directing users to specific content, reducing drop-offs, and improving attribution across multi-device campaigns.
AdjustPrivacy first AEM: Meta & Adjust | Adjust
Adjust and Meta's AEM integration offers iOS advertisers privacy-centric, near real-time attribution. It expands App promotion campaigns and provides 1-day/7-day click reporting, helping optimize ad spend and ROAS while complying with privacy frameworks.
More from Adjust
Snapchat Unified Attribution: what you need to know | Adjust
Snapchat Unified Attribution is now officially available to Adjust customers, marking a shift from platform-only reporti...
The shopping app insights report: 2026 edition is out now | Adjust
E-commerce apps continue to gain momentum, with global installs and sessions up and North America leading regional growt...
Turn incrementality into better budget decisions | Adjust
Incrementality testing complements attribution by quantifying the causal impact of marketing spend. For ad ops decision-...
Mobile app trends: H1 2026 benchmarks | Adjust
Global app installs rose 13% YoY and sessions 5% in H1 2026, signaling sustained growth despite market saturation concer...
How mobile app marketers should approach CTV | Adjust
CTV has become performance-ready for app marketers. Recent acquisitions (Fox/Roku, Walmart/Vibe) signal a shift to self-...
Japan app trends and benchmarks for 2026 | Adjust
Japan's app market is poised for growth with 85% smartphone penetration and 68% iOS share. The new Mobile Software Compe...