Sports betting apps set to skyrocket in Brazil | Adjust

Summary

Brazil's mobile-first market is poised for a sports betting boom with new regulation in January 2025, as 113 companies have applied for licenses. To succeed, operators must adopt mobile-first strategies, including user-friendly apps, local sports knowledge, and ethical practices like responsible gambling tools. A mobile measurement partner (MMP) is critical for accurate attribution, fraud detection (e.g., click spam, SDK spoofing), and cross-channel optimization, enabling efficient budget allocation and higher ROI.

Choosing an experienced MMP with robust fraud prevention and privacy compliance is key. With Brazil's high app download rates and mobile internet penetration, early preparation and technology partnerships will position companies for growth in this competitive landscape.