Building frictionless customer experiences in-app | Adjust

Deep linking minimizes customer friction by creating seamless transitions across devices and platforms. TrueLink, a solution from Adjust, automates deep link creation for large catalogs using an API, supporting influencer marketing, offline-to-online QR code campaigns, and cross-device transitions. Practical use cases include fashion brands converting thousands of SKUs into branded links, airlines sending SMS deep links for boarding passes, fast-food chains tracking store-level conversions with QR codes, and insurance companies transitioning users from desktop web to mobile app for onboarding.

These frictionless experiences boost engagement, retention, and in-app purchases while providing actionable analytics.