AdjustTop Halloween app trends and strategies for maximum impact | Adjust
Summary
Halloween has become a global marketing opportunity, with app usage surging across categories. Gaming apps saw install spikes in board, arcade, and simulation genres. Entertainment apps benefited from horror content, while shopping apps peaked mid-October for costume and décor purchases.
Marketers should spookify app visuals, optimize ASO with seasonal keywords, host in-app events, run omnichannel campaigns, retarget inactive users, and use AR/VR for engagement. Localization and personalized notifications further boost conversions. Adjust's tools like Audiences, TrueLink, and Automate can enhance campaign effectiveness.
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