AdjustTop Halloween app trends and strategies for maximum impact | Adjust
Halloween has become a global marketing opportunity, with app usage surging across categories. Gaming apps saw install spikes in board, arcade, and simulation genres. Entertainment apps benefited from horror content, while shopping apps peaked mid-October for costume and décor purchases.
Marketers should spookify app visuals, optimize ASO with seasonal keywords, host in-app events, run omnichannel campaigns, retarget inactive users, and use AR/VR for engagement. Localization and personalized notifications further boost conversions. Adjust's tools like Audiences, TrueLink, and Automate can enhance campaign effectiveness.
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AdjustUnderstanding attribution for sports betting apps | Adjust
Attribution connects user actions to marketing efforts, solving double counting in sports betting. MMPs provide unbiased data across channels, using last-touch attribution and attribution windows. CTV assists installs, and combining attribution with incrementality optimizes strategies.
AdjustNext-gen digital marketing analytics | Adjust
Next-gen campaign optimization combines attribution, incrementality testing, and MMM for holistic insights. AI-driven tools like pLTV and deep linking automate analysis, reduce waste, and improve ROI. This scalable, privacy-compliant approach future-proofs marketing success.
AdjustShopping app benchmark data for mobile marketers | Adjust
E-commerce app installs grew 25% YoY globally in H1 2024, with LATAM and MENAT surging. Day 1 retention averaged 18%. Global IPM increased to 2.25, eCPM to $1.87. Marketers diversify partners and channels.
AdjustMobile app market predictions for 2025 | Adjust
The article outlines five key mobile app market predictions for 2025, emphasizing AI/ML maturation, consumer-driven data control, the limitations of GenAI for measurement, growth of alternative app stores, and increased M&A activity. Ad ops decision-makers should prepare for scaled AI adoption, adopt multiple measurement frameworks to navigate privacy regulations, leverage ML models for privacy-compliant insights, explore emerging app distribution channels, and consider strategic acquisitions for market expansion.
AdjustWhat earned media is and why it matters | Adjust
Earned media is unpaid, third-party brand exposure from reviews, shares, or media mentions. It builds trust, expands reach, and boosts SEO. Marketers can leverage it via customer reviews, influencer endorsements, and UGC.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AdjustMobile app usage patterns over the 2024 holiday season | Adjust
The 2024 holiday season revealed distinct mobile app usage trends: finance apps peaked early December for budgeting and late December for year-end payments; shopping apps spiked on Dec 1 (installs +42%) and mid-month for last-minute deals; restaurant apps hit highs on weekends (installs +122% on Dec 14); health & fitness surged post-Christmas (+46% on Jan 1); gaming sessions peaked on New Year’s Day (racing games +124%). Marketers should time campaigns to these windows: promote budgeting early, re-engage cart abandoners mid-month, target resolution-setters after Christmas, and offer holiday-themed gaming content.
AdjustUnlock hidden opportunities for your app in Q5 | Adjust
Q5 (post-Christmas to late January) offers mobile app marketers lower costs and higher user engagement. Health/fitness apps see 38% install growth; gaming, finance, entertainment, and shopping apps also benefit. Strategies include data-driven personalization, channel diversification, and real-time optimization.
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