Privacy first AEM: Meta & Adjust | Adjust

Summary

The article discusses the challenges iOS advertisers face due to privacy changes and the loss of tracking signals. Adjust and Meta have collaborated to enhance Meta's Aggregated Event Measurement (AEM) integration, providing advertisers with near real-time attribution and detailed campaign insights. Key updates include broader support for App promotion objectives, 1-day and 7-day click reporting, and ad delivery benefits like longer attribution windows and access to Audience Network.

This privacy-compliant solution helps marketers optimize campaigns, improve ROAS, and make data-driven decisions without relying solely on SKAdNetwork's delayed signals. Advertisers need to check app eligibility via Meta's Events Manager.