Adjust近日发布自定义面板功能,针对移动营销团队的实际工作流设计,旨在解决标准化仪表板无法满足个性化分析需求的问题。该功能允许用户直接在Adjust Datascape内构建专属分析视图,自由选择图表类型、指标和维度,并可定义自有KPI。
其核心优势在于灵活性与速度。团队既可从预设模板(概览、用户获取、SKAN、变现、群组)起步,也能完全自建;支持公私分享,适配不同协作场景。通过将数据整合至单一平台,减少外部工具切换的摩擦,帮助团队快速从追踪结果转向理解驱动因素。
该功能面向所有Adjust客户免费提供。若需进一步了解或实际使用,可联系客户经理或预约演示。Adjust强调,这延续了其赋能广告主实现精准归因与增量提效的产品理念。
Web-to-app strategies can significantly boost retention, engagement, and LTV by converting web users into high-value app users. Key pillars include defining clear goals, targeting high-intent users, designing native-feeling creatives, crafting compelling copy, ensuring seamless deep linking, and measuring attribution. Adjust's tools like Smart Banners, Smart Scripts, and TrueLink enable dynamic targeting, attribution continuity, and optimized routing. Data shows potential for 4x CTR improvements and click-to-install rates rising from 25% to 50%. Decision-makers should focus on segment-based optimization and post-install metrics to maximize ROI.
Adjust's SpendWorks unifies ad spend tracking across networks, enabling marketers to collect, validate, and analyze cost data with performance metrics. It supports multiple collection methods including API integrations, scheduling, web-to-mobile spend, and data imports. Key features include 40+ network integrations, automated scheduling with multiple daily pulls, and granular mapping for cross-channel campaigns. This solution reduces manual effort, improves data accuracy, and supports smarter budget allocation for better ROAS.
Adjust's 2026 predictions emphasize multi-platform measurement, AI-driven decision-ready insights, and linking optimization for growth. Key themes include aggregating signals for privacy-safe personalization, predictive analytics for long-term success, and evaluating paid and organic performance together. Regional highlights: Europe's gaming growth via monetization, China's AI-native entertainment, APAC's market divergence, Japan's demand for integrated measurement. Actionable takeaway: invest in unified analytics that connect mobile, web, and offline touchpoints to optimize user journeys and ROI.
Super apps are growing globally, with the market valued at $114.2B in 2025, projected to reach $595.8B by 2034. APAC leads adoption (46.8% market share), while Europe and North America lag due to mature banking and privacy regulations. For ad ops, super apps create closed ecosystems that limit external tracking and attribution, shifting measurement toward lifecycle performance. Independent measurement platforms like Adjust are essential for connecting acquisition, engagement, and monetization data across services. Key verticals include fintech, mobility, and SMB tools.
Adjust's InSight incrementality testing uses machine learning to isolate the causal impact of budget changes, with 95% confidence intervals. Analysis of U.S. tests shows that on iOS, statistically significant lift occurred in ~33% of cases for top platforms, while on Android, ~25% of budget increases led to organic cannibalization. InSight helps ad ops teams separate signal from noise, enabling confident scaling or reallocation decisions. The tool integrates with Adjust's suite, complementing attribution for a complete measurement strategy.
Adjust's Pulse platform introduces three major updates: grouped logic for campaign automation rules, Microsoft Teams as a new alert channel, and scheduled AI reporting via Adjust Growth Copilot. These enhancements enable more structured, connected workflows for mobile marketing teams. Grouped logic allows multiple condition-action pairs in one rule, while Teams integration expands alert delivery options. Scheduled reporting automates recurring AI analysis, delivering insights at set times without manual intervention. These features aim to streamline decision-making and improve operational efficiency.
Dating app installs dropped 4% and sessions fell 7% in 2025, with rising user acquisition costs (CPI up 89% to $2.76) and shrinking session lengths (13.21 to 11.49 min). However, retention improved, with Day 1 rates rising to 26%. Valentine's Day 2025 drove only modest dating app activity (installs +12%), while video streaming (+138%) and recipe apps (+49%) surged. The paid-to-organic rate increased to 2.14, indicating higher reliance on paid channels. Ad ops teams should optimize for efficiency amid rising costs and shifting seasonal behavior.
Global app installs rose 13% YoY and sessions 5% in H1 2026, signaling sustained growth despite market saturation concerns. Casual gaming saw a 55% surge in sessions, while e-commerce install day engagement improved across all regions, with North America reaching 1.34 and LATAM 1.4. Finance apps saw installs up 5% but sessions up 29%, underscoring the importance of retention. Ad ops teams should prioritize casual gaming, optimize install day experiences, and prepare for a strong H2 holiday peak, leveraging accurate measurement to allocate budgets effectively.
Snapchat正式向Adjust客户开放Unified Attribution功能,该功能将MMP数据实时接入Snapchat的投放优化,弥合平台侧与MMP报告之间的数据鸿沟。广告主可基于Adjust的转化信号优化campaign、提升预...
Adjust发布《购物应用洞察报告:2026年版》,为电商营销人员和开发者提供全球购物应用安装、会话、留存、收入及UA成本等关键数据。报告显示,全球电商应用安装与会话量均实现增长,北美地区增长最为强劲,且Q4季节性峰值逐年扩大。基于多渠道归...
归因与增量性分析互为补充,归因显示转化来源,增量性估算营销活动的真实贡献,两者结合可更全面评估投放效果。通过Adjust InSight的因果对比模型,可以计算增量ROAS(增量收入÷增量广告支出),并识别有机蚕食现象。根据增量提升的统计显...
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CTV已从品牌营销渠道转变为性能驱动型渠道,移动应用营销者应将其纳入UA计划。2026年6月,Fox以220亿美元收购Roku,Walmart收购Vibe.co,行业整合推动CTV向可测量、自助服务发展。建议以小额测试起步,结合assist...
日本应用市场因智能手机渗透率近85%及iOS占比67-68%而备受关注,2025年《移动软件竞争法》推动第三方商店和替代支付,加剧竞争但创造新机会。Adjust报告显示,2026年上半年股票交易应用安装量同比增长90%,娱乐应用中iOS安装...