In July 2020, Netflix was the most downloaded streaming app worldwide, achieving over 20.1 million installs. The United States accounted for 15.2% of these downloads, while Brazil contributed 11.3%. YouTube ranked second with more than 18.7 million installs, led by the US (22.5%) and India (8%).
The top five also included Amazon Prime Video, YouTube Kids, and Twitch. These rankings are based on data from Sensor Tower’s Store Intelligence platform, which estimates downloads from the App Store and Google Play between July 1 and July 31, 2020. The estimates exclude Apple and Google pre-installed apps and report only unique installs.
Android figures do not include third-party stores, and aggregates consider all app versions, such as Facebook and Facebook Lite. For comparison, the previous month's rankings for June 2020 are available separately. This data helps advertisers and marketers understand global app download trends and regional preferences, enabling more targeted campaign strategies.
The dominance of Netflix and YouTube highlights the strong demand for streaming content, with key markets in the US and emerging economies like Brazil and India.
TikTok faces potential U.S. ban, leading to a 361% surge in installs for competitors Triller, Zynn, Dubsmash, and Byte. TikTok's global installs declined 25% in July. Competitors capitalized on uncertainty, with Triller and Byte seeing massive week-over-week growth. The situation mirrors India's ban, where rivals like Snack Video and Likee gained traction. ByteDance's challenges create opportunities for other apps to grow audiences.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.
Contact tracing apps in 13 populous countries have about 9.3% adoption. Australia leads with 21.6%. Germany's app reached 10.4M downloads in a month. India has most total downloads at 127.6M.
Fortnite was removed from app stores, losing $1.2B revenue. PUBG Mobile leads in battle royale. Fortnite's absence may be filled by competitors like Call of Duty: Mobile.
Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.
Signal saw 65,000 US installs after WeChat ban order, up 30% from prior period. QQ tripled installs to 15,000. Signal leads as WeChat alternative.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
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