In July 2020, Netflix was the most downloaded streaming app worldwide, achieving over 20.1 million installs. The United States accounted for 15.2% of these downloads, while Brazil contributed 11.3%. YouTube ranked second with more than 18.7 million installs, led by the US (22.5%) and India (8%).
The top five also included Amazon Prime Video, YouTube Kids, and Twitch. These rankings are based on data from Sensor Tower’s Store Intelligence platform, which estimates downloads from the App Store and Google Play between July 1 and July 31, 2020. The estimates exclude Apple and Google pre-installed apps and report only unique installs.
Android figures do not include third-party stores, and aggregates consider all app versions, such as Facebook and Facebook Lite. For comparison, the previous month's rankings for June 2020 are available separately. This data helps advertisers and marketers understand global app download trends and regional preferences, enabling more targeted campaign strategies.
The dominance of Netflix and YouTube highlights the strong demand for streaming content, with key markets in the US and emerging economies like Brazil and India.
TikTok faces potential U.S. ban, leading to a 361% surge in installs for competitors Triller, Zynn, Dubsmash, and Byte. TikTok's global installs declined 25% in July. Competitors capitalized on uncertainty, with Triller and Byte seeing massive week-over-week growth. The situation mirrors India's ban, where rivals like Snack Video and Likee gained traction. ByteDance's challenges create opportunities for other apps to grow audiences.
Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.
Contact tracing apps in 13 populous countries have about 9.3% adoption. Australia leads with 21.6%. Germany's app reached 10.4M downloads in a month. India has most total downloads at 127.6M.
European finance app installs hit 960M in 2025 but grew only 0.4%. BNPL apps grew 40% while crypto fell 35%, signaling a shift to utility. Neobanks win acquisition; traditional banks win retention (1.5-2x Day 30 rates). Web-to-app drives 41.8% of conversions but most brands can't measure the handoff. Nearly 1 in 2 investment app installs in Western Europe is fraudulent, distorting CPI and ROAS. Winning brands prioritize engagement, fraud detection, and cross-platform measurement.
Short drama apps are reshaping mobile entertainment, surpassing 850M downloads in Q1 2026 (up 140% YoY) with IAP revenue reaching $750M. Growth is concentrated in Southeast Asia, Latin America, and India, where these apps outpace traditional OTT in user acquisition. Engagement is surging: daily time spent grew 85% to 25 minutes globally, nearing OTT levels in Southeast Asia. For ad ops, the shift toward ad monetization in addition to IAP opens new inventory opportunities. Key players like FreeReels, NetShort, and Melolo are scaling via localized content and paid acquisition, creating competitive ad markets.
Fortnite was removed from app stores, losing $1.2B revenue. PUBG Mobile leads in battle royale. Fortnite's absence may be filled by competitors like Call of Duty: Mobile.
Whiteout Survival led global mobile game revenue in June 2026, driven by strategic live-ops events. Key revenue drivers include themed updates, IP collaborations (e.g., MONOPOLY GO! with Simpsons), and real-world sports tie-ins (FIFA World Cup). Downloads were led by ROBLOX and Free Fire, with directional puzzle games gaining traction. For ad ops, targeting during event-driven spikes and leveraging cultural moments can optimize campaign performance. Note that third-party Android data is excluded.
Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.
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