SensorTowerCOVID-19 Contact Tracing Apps Reach 9% Adoption In Most Populous Countries
Since March, government-endorsed COVID-19 contact tracing apps in 13 populous countries have been installed by about 9.3% of residents, according to Sensor Tower. Australia's COVIDSafe leads with 21.6% adoption, while Germany's Corona-Warn-App, launched in June, quickly reached 10.4M downloads (14.4% of population). India's Aarogya Setu has the most total downloads at 127.6M but only 12.5% adoption due to large population.
The Philippines' RC143 has lowest adoption at 0.2%. Experts say no exact percentage defines success, as any augmentation of contact tracing benefits pandemic response.
You Might Also Like
SensorTowerDownloads of Top English-Language Mental Wellness Apps Surged by 2 Million in April Amid COVID-19 Pandemic
Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.
SensorTowerU.S. TikTok Alternatives Grow 361% As Government Ban Looms
TikTok faces potential U.S. ban, leading to a 361% surge in installs for competitors Triller, Zynn, Dubsmash, and Byte. TikTok's global installs declined 25% in July. Competitors capitalized on uncertainty, with Triller and Byte seeing massive week-over-week growth. The situation mirrors India's ban, where rivals like Snack Video and Likee gained traction. ByteDance's challenges create opportunities for other apps to grow audiences.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AppsFlyerStrong open rates, weak app revenue: your email campaign isn’t broken. Your links are.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
SensorTowerTikTok Crosses 2 Billion Downloads After Best Quarter For Any App Ever
TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.
SensorTowerState of Mobile Battle Royale: Fortnite Leaves a $1.2 Billion Hole in the Market
Fortnite was removed from app stores, losing $1.2B revenue. PUBG Mobile leads in battle royale. Fortnite's absence may be filled by competitors like Call of Duty: Mobile.
SensorTowerHealth & Fitness App Adoption Up Record 47% So Far in Q2 2020
Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.
SensorTowerSignal Sees 30% Boost in Downloads as U.S. WeChat Ban Looms
Signal saw 65,000 US installs after WeChat ban order, up 30% from prior period. QQ tripled installs to 15,000. Signal leads as WeChat alternative.
More from SensorTower
Inside the Aisles of Grocery Retail Media
In Q1 2026, Kroger led grocery RMNs with 2.4B impressions, over 2.5x more than Albertsons. Meijer and Publix grew fastes...
Sensor Tower's Full Funnel Digital Intelligence Playbook
Home and lifestyle retailers like Wayfair, Kohl's, and Macy's use different digital strategies. Wayfair leads in web tra...
IPL Is Fueling India’s Mobile App Market: JioHotstar Dominates Entertainment While super.money Downloads Nearly Double
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions...
Ad Monetization 101: App Analysis & Top Ad Publishers
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide gr...
Here’s What Happened Last Quarter: Q1 2026 Mobile, Web, and Ad Trends
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarter...
Introducing Enhanced Web Insights: 3 New Reports & How to Use Them
Sensor Tower's Web Insights now covers 4M websites and 12M paths across 56 countries. Three new reports help marketers t...