Global Health & Fitness app downloads surged 47% year-over-year in Q2 2020 to 656 million, the largest Q2 growth ever, driven by COVID-19 lockdowns. April set a record with 339.7 million downloads, up 83.6% from January. Revenue reached $160.5 million in May, the highest monthly total ever.
Strava notably grew downloads 179% from January to 3.4 million in May, with revenue up 166% to $6.4 million. The pandemic has permanently shifted consumer behavior toward mobile fitness solutions, with many habits likely to persist post-lockdown.
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SensorTowerDownloads of Top English-Language Mental Wellness Apps Surged by 2 Million in April Amid COVID-19 Pandemic
Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.
SensorTowerTikTok Generates Record 113 Million Downloads in February, Nearing 2 Billion Lifetime Installs
TikTok had its best month in February 2020 with nearly 113 million downloads, 96% Y/Y growth. India led with 46.6M installs, followed by Brazil and US. Revenue hit $50.4M, up 784% Y/Y, mostly from China.
SensorTowerU.S. TikTok Alternatives Grow 361% As Government Ban Looms
TikTok faces potential U.S. ban, leading to a 361% surge in installs for competitors Triller, Zynn, Dubsmash, and Byte. TikTok's global installs declined 25% in July. Competitors capitalized on uncertainty, with Triller and Byte seeing massive week-over-week growth. The situation mirrors India's ban, where rivals like Snack Video and Likee gained traction. ByteDance's challenges create opportunities for other apps to grow audiences.
SensorTowerCOVID-19 Contact Tracing Apps Reach 9% Adoption In Most Populous Countries
Contact tracing apps in 13 populous countries have about 9.3% adoption. Australia leads with 21.6%. Germany's app reached 10.4M downloads in a month. India has most total downloads at 127.6M.
SensorTowerTikTok Crosses 2 Billion Downloads After Best Quarter For Any App Ever
TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.
SensorTowerState of Mobile Battle Royale: Fortnite Leaves a $1.2 Billion Hole in the Market
Fortnite was removed from app stores, losing $1.2B revenue. PUBG Mobile leads in battle royale. Fortnite's absence may be filled by competitors like Call of Duty: Mobile.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
SensorTowerTop Streaming Apps Worldwide for July 2020 by Downloads
Netflix led streaming app downloads in July 2020 with 20.1 million installs, mainly from the US (15.2%) and Brazil (11.3%). YouTube followed with 18.7 million, led by the US (22.5%) and India (8%). Amazon Prime Video, YouTube Kids, and Twitch completed the top five. Data from Sensor Tower estimates App Store and Google Play downloads, excluding pre-installed apps and third-party stores.
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