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Health & Fitness App Adoption Up Record 47% So Far in Q2 2020

Jun 26, 2020·2 min read

Summary

Global Health & Fitness app downloads surged 47% year-over-year in Q2 2020 to 656 million, the largest Q2 growth ever, driven by COVID-19 lockdowns. April set a record with 339.7 million downloads, up 83.6% from January. Revenue reached $160.5 million in May, the highest monthly total ever.

Strava notably grew downloads 179% from January to 3.4 million in May, with revenue up 166% to $6.4 million. The pandemic has permanently shifted consumer behavior toward mobile fitness solutions, with many habits likely to persist post-lockdown.

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