State of Mobile Battle Royale: Fortnite Leaves a $1.2 Billion Hole in the Market

Summary

Fortnite was removed from the App Store and Google Play on August 13, 2020, after implementing its own payment system. It had generated over $1.2 billion in revenue, mostly from iOS, and 144 million downloads. Its departure leaves a major gap in the mobile battle royale market, which is dominated by PUBG Mobile ($3.5B).

In 2020, Fortnite earned $293M, with $283M from the App Store. In the U.S., it ranked first with $181M. Competitors like Call of Duty: Mobile saw a 69% revenue increase after its removal, but it's unclear if any title can fully replace Fortnite's cultural impact.