In the first quarter of 2025, Sensor Tower reported varied performance for top insurance apps in Romania. NN Direct experienced fluctuating weekly downloads, peaking at about 7.3K in late January, while active users rose to over 102K by early March before declining to approximately 90K by quarter-end. Reasig - asigurări, suport 7/7 saw a steady decline in downloads from nearly 4K in early January to just over 2K by March.
Allianz-Tiriac maintained consistent weekly downloads averaging around 1.7K, with active users peaking at over 23K in late January and then declining to about 17K. Signal Care Assistant exhibited a gradual increase in downloads, culminating in a peak of 756 in the final week. OMNIASIG downloads rose steadily throughout the quarter, reaching 472 by the last week.
These trends highlight diverse user engagement and adoption patterns among Romanian insurance apps.
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