Summary
In Q2 2025, Egypt's social app market showed dynamic trends. TikTok dominated with peak weekly revenue of $125.5K and downloads up to 547K, while active users grew to 32.6M. Facebook maintained steady revenue around $11.2K and stable downloads (~298K), with active users hovering at 57M.
Instagram saw modest revenue peaks at $9.7K but declining downloads, averaging 26M users. Threads had no revenue but consistent downloads reaching 140K and active users climbing to 6.2M. The data highlights TikTok's strong monetization and user engagement, contrasting with Facebook's stable base.
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SensorTowerTop 10 Worldwide Mobile Games By Revenue and Downloads in June 2026
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AppsFlyerCross-platform measurement: the complete guide for 2026
Cross-platform measurement resolves the common problem of fragmented, device-level reporting that inflates ROAS and misallocates budgets. By unifying customer identity across web, mobile, CTV, and other surfaces, marketers gain a single view of LTV and attribution. AppsFlyer provides this via CUID stitching and Product Line grouping, enabling real-time, deduplicated insights without manual BI work. Key benefits include accurate cross-platform ROAS, elimination of duplicate attribution, and reliable data for AI-driven optimization.
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