In Q1 2025, the top five dating apps in Peru displayed diverse performance trends on a unified platform. Catchyy saw consistent weekly revenue growth to ~$3.7K, with fluctuating downloads peaking at 31.2K in early February, and active users steadily rising to 73.6K. OmeTV had moderate revenue peaking at $1K, a surge in downloads to 42.1K in early February, but active users declined from 70.7K to 32.6K.
Kismia showed steady revenue with a peak of $13.8K, downloads rising to 20.6K, and stable active users around 60.5K. Tinder maintained strong revenue around $37.4K initially, consistent downloads of ~15K weekly, but active users dropped from 275K to 211.5K. Yope had no revenue, a download spike to 13.1K, and active users fell from 140.2K to 45.2K.
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
Global in-app revenue from short drama apps reached ~$700M in Q1 2025, nearly 4x YoY. ReelShort and DramaBox lead, but newcomers like DramaWave surged via localised ads and TikTok. Latin America and Southeast Asia drove download growth. For ad ops, targeting emerging markets and leveraging video ads on social platforms are key.
Tinder, Badoo, and Kismia saw revenue growth in Ukraine's Q2 2025 dating app market. Badoo dominated in active users, while Kismia had highest download spikes. Bumble remained stable but smallest in metrics.
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
In Q2 2025, Turkey's iOS sports games saw top performers: Goal Battle peaked at $32K revenue and 143K downloads; eFootball earned $175K with 883K users; EA Sports FC hit $85K; Head Ball 2 had stable $15K; 8 Ball Pool averaged $10K revenue.
Top mech games in US Q2 2025 show varied trends: War Robots peaked at $491K revenue, SD Gundam hit $655K in April, Mech Arena rose to 224K users, Mech Assemble grew steadily, Wing Fighter declined.
Aura Remarketing re-engages inactive app users via native on-device notifications, targeting high-value segments like in-app purchasers. It diversifies UA strategy by reactivating lapsed users (90% churn within 30 days). Key targeting: user type, demographics, device, download recency, engagement, and post-install behavior. Requires a performance link, redirect link, user criteria, bid, and KPIs. Currently supports notifications; future placements include Game Spotlight. No additional privacy steps needed.
In Q2 2025, top Android shopping apps in Greece showed mixed performance. Trendyol peaked at 69.8K weekly downloads and 423K active users. Temu grew downloads to 51.2K and ended with over 1M active users. SHEIN reached 34.9K downloads and 1.15M active users. Lidl Plus had 18.5K peak downloads but declining active users. Sinsay saw download declines to 5.7K but stable 40.8K users.
In Q1 2026, Kroger led grocery RMNs with 2.4B impressions, over 2.5x more than Albertsons. Meijer and Publix grew fastes...
Home and lifestyle retailers like Wayfair, Kohl's, and Macy's use different digital strategies. Wayfair leads in web tra...
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions...
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide gr...
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarter...
Sensor Tower's Web Insights now covers 4M websites and 12M paths across 56 countries. Three new reports help marketers t...