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Top Crime Games in Estonia: Q2 2025 Performance

Jul 1, 2025·2 min read

Summary

In Q2 2025, crime games on Estonia's unified platform showed diverse performance. The Grand Mafia's revenue steadily increased from $667 to $2.17K, but downloads dropped sharply from 132 to 4. June's Journey maintained stable revenue between $276 and $1.02K, with downloads peaking at 103 in mid-May then declining to 47.

Manor Matters had a revenue peak of $651 in late April, falling to $274 by June, and low downloads (10-41). Mafia City's revenue grew from $229 to $371 despite downloads falling from 123 to 17. Merge Prison showed gradual revenue growth to $251, with downloads increasing from 44 to 25.

These trends highlight the importance of balancing revenue and user acquisition strategies.

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