SensorTowerTikTok Generates Record 113 Million Downloads in February, Nearing 2 Billion Lifetime Installs
In February 2020, TikTok achieved record-breaking performance with approximately 113 million downloads worldwide, a 96% year-over-year increase. India remained the top market with 46.6 million installs, though its share declined, indicating global expansion. Brazil saw explosive growth of 992.6% Y/Y.
Revenue reached $50.4 million, up 784% Y/Y, driven primarily by China (91% of revenue). The app generated $49.6 million from the App Store and $871,000 from Google Play. Lifetime downloads are nearly 1.9 billion, and lifetime user spending exceeds $330 million.
TikTok's success stems from its ability to attract young audiences and generate revenue through virtual gifts and coins.
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SensorTowerConsumer Spending In Mobile Apps Grew 17% in 2019 to Exceed $83 Billion Globally
In 2019, users spent $83.5 billion globally on apps and mobile games, up 17% from 2018. App Store revenue hit $54.2 billion, while Google Play reached $29.3 billion. Games accounted for 74% of spending. First-time installs totaled 114.9 billion, with Google Play leading growth.
SensorTowerTikTok Was Installed More Than 738 Million Times in 2019, 44% of Its All-Time Downloads
TikTok hit 738M downloads and $177M revenue in 2019, growing 5x from 2018. India led downloads (44%). China topped revenue (69%). Q4 was best quarter. App faces privacy challenges but growth persists.
SensorTowerDownloads of Top English-Language Mental Wellness Apps Surged by 2 Million in April Amid COVID-19 Pandemic
Global top 10 wellness apps hit 10M April downloads, up 24.2% from Jan. Calm leads with 3.9M. Meditation apps surge amid COVID-19 lockdowns.
SensorTowerTikTok Crosses 2 Billion Downloads After Best Quarter For Any App Ever
TikTok surpasses 2 billion downloads globally, with India leading at 30.3%. Q1 2020 saw record 315 million installs amid COVID-19. User spending hits $456.7 million, 72.3% from China.
SensorTowerMobile Legends Revenue Passes $500 Million as Southeast Asia Powers Explosive Growth
Mobile Legends: Bang Bang reached $502.5 million lifetime gross revenue, driven by $214.1 million in 2019 (up 36% YoY). Asia contributed 61% of revenue, with Malaysia ($87.5M) and Indonesia ($69.2M) as top markets. Google Play accounted for 68% of revenue and 89% of 281.3 million downloads. First-mover advantage helped it surpass Honor of Kings outside China.
SensorTowerHealth & Fitness App Adoption Up Record 47% So Far in Q2 2020
Health & Fitness app downloads hit record 656M in Q2 2020, up 47% YoY. Strava saw 179% growth in May. Revenue reached $160.5M. Pandemic drove adoption as consumers sought home workouts.
SensorTowerFate/Grand Order Surpasses $4 Billion After Becoming Japan’s Top Grossing Mobile Game of 2019
Fate/Grand Order surpassed $4 billion in lifetime player spending, with 81.5% from Japan. It generated $1 billion annually in 2018 and 2019, and became Japan's top-grossing mobile game in 2020.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
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