Moloco宣布连续第二年入选2025年Singular ROI指数所有符合条件的类别,这标志着其作为顶级营销平台的持续认可。该指数每年基于数十亿美元广告支出和数万亿曝光分析,对移动应用营销合作伙伴的表现进行排名。Moloco的入选不仅体现了其与合作伙伴的紧密关系,也展示了客户对其实现可持续、ROI正向增长的信任。
Singular的COO兼联合创始人Susan Kuo强调,Moloco在围墙花园之外驱动业务成果的能力尤为突出。她指出,随着营销人员越来越多地寻求Google和Meta之外的增长领域,Moloco在游戏和非游戏应用中的卓越排名证明了其带来的真实增量价值。2025年版的ROI指数还验证了Moloco在地区和垂直领域的无与伦比的覆盖范围,与Meta、Google、Apple Ads和TikTok并列为地理和垂直覆盖的五大顶级玩家。
具体亮点包括:Moloco在iOS和Android平台的每个排行榜上均被认可为顶级合作伙伴;继续入选“Golden 9”全球顶级广告合作伙伴名单;并在新增的Singular ROI象限中,凭借低成本、高收入的表现跻身“增长象限”。这些成就背后是客户信任的支撑,Moloco对此表示感谢。
为了深入了解该指数,Moloco的美洲VP兼总经理Beth Berger将于5月7日参加Singular举办的网络研讨会,探讨为何围墙花园不足以扩大规模,以及如何与Moloco等新合作伙伴进行测试。无法参加直播的用户可注册获取录制回放。
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
This TikTok for Business landing page promotes a limited-period new-advertiser incentive program offering up to USD 6,000 in matched ad credits. Three self-serve tiers are presented: 50% off first 30-day spend (up to $200), dollar-for-dollar match up to $500, and match up to $6,000. A separate headline offer advertises Spend $100/Get $100, Spend $500/Get $500, and Spend $1,500/Get $1,500 plus 1-to-1 expert onboarding support. Registration requires email or phone sign-up with 2-step verification. Eligibility is restricted to new SMB self-serve accounts, excluding agency, Business Center, and TikTok Shop accounts; credits post within 7 days of hitting the highest threshold or after the 30-day window.
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
AppsFlyer’s 2026 creative data shows video and static image ads reward opposite creative qualities, so ad ops teams should plan, budget, and test them separately. Video spend is concentrating: gaming’s top 2% of video creatives captured 60.7% of spend, up from 53.5%, while image spend spread out. Top spenders are testing far more variations, widening the testing gap. Action/Strategy and Puzzle/Lifestyle show format-specific tone and social-proof reversals; Finance is the exception. Teams should use AI-assisted variation, analyze video winners deeply, keep broad image testing, and measure performance at attribute level.
This guide demystifies mobile marketing acronyms for ad ops. Key pricing models include CPM for awareness, CPC for traffic, CPI for installs, and CPE for engagement. Mintegral's Target CPE and Target ROAS optimize for conversions and ROI. Platforms like DSP, SSP, and RTB automate buying and selling. Attribution relies on MMPs, SKAN, and MMM. Metrics such as MAU, DAU, LTV, and ARPU track performance. Monetization models (IAA, IAP, hybrid) and ASO/CTV are also covered. Actionable takeaway: choose pricing and tracking based on campaign goals.
Mobile app revenue hit $40B in Q1 2025 (+11% YoY), with non-game apps driving growth via AI and short drama. US digital ad spend reached $31B (+12% YoY), with video ads growing 18% while other formats declined 6%. Key trends: ChatGPT (#6 IAP) and short drama apps rising; retail media ad impressions up 31% YoY. Ad ops should prioritize video and AI-driven channels, and monitor Europe and APAC for growth.
Influencer marketing drives app growth by building trust and authenticity beyond traditional UA. Budgeting should start with target markets, CPM benchmarks, and a 25% uplift in daily organic installs. Choose creators based on data: audience demographics, recent views, and content alignment. Measure performance with granular attribution links (e.g., AppsFlyer OneLink) to track installs, conversions, and ROI. Avoid vanity metrics; focus on CVR, retention, and long-tail effects. Start with small campaigns to gather benchmarks before scaling.
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