Moloco宣布连续第二年入选2025年Singular ROI指数所有符合条件的类别,这标志着其作为顶级营销平台的持续认可。该指数每年基于数十亿美元广告支出和数万亿曝光分析,对移动应用营销合作伙伴的表现进行排名。Moloco的入选不仅体现了其与合作伙伴的紧密关系,也展示了客户对其实现可持续、ROI正向增长的信任。
Singular的COO兼联合创始人Susan Kuo强调,Moloco在围墙花园之外驱动业务成果的能力尤为突出。她指出,随着营销人员越来越多地寻求Google和Meta之外的增长领域,Moloco在游戏和非游戏应用中的卓越排名证明了其带来的真实增量价值。2025年版的ROI指数还验证了Moloco在地区和垂直领域的无与伦比的覆盖范围,与Meta、Google、Apple Ads和TikTok并列为地理和垂直覆盖的五大顶级玩家。
具体亮点包括:Moloco在iOS和Android平台的每个排行榜上均被认可为顶级合作伙伴;继续入选“Golden 9”全球顶级广告合作伙伴名单;并在新增的Singular ROI象限中,凭借低成本、高收入的表现跻身“增长象限”。这些成就背后是客户信任的支撑,Moloco对此表示感谢。
为了深入了解该指数,Moloco的美洲VP兼总经理Beth Berger将于5月7日参加Singular举办的网络研讨会,探讨为何围墙花园不足以扩大规模,以及如何与Moloco等新合作伙伴进行测试。无法参加直播的用户可注册获取录制回放。
The open internet presents unique challenges for performance advertising: fragmented identity, closed first-price auctions, and non-stationary supply. Moloco's CARA compound architecture tackles this with six integrated technical domains—Campaign Automation, Supply, Ad Recommendations, Bidding, Creative, and Signals—running on a unified ML infrastructure. Key insights for ad ops: the system continuously learns from every interaction, uses knowledge distillation to serve real-time predictions under 10ms latency, and validates improvements through rigorous live experiments. In 2025, 65 validated model updates reduced CPA by 17% and improved ROAS by 27%. The key takeaway: compound AI architectures that connect prediction, bidding, creative, and data can unlock measurable performance gains beyond walled gardens.
Web-to-app strategies boost conversions by 77% and achieve 13.6% average paying user rate. Brands like adidas saw 2.4x higher ROAS from deep-linked users, while AirAsia improved bookings by 19%. Key challenges include measurement gaps, siloed teams, and onboarding friction. Solutions involve Google Ads Web-to-App Install and Web to App Connect with AppsFlyer Smart Banners and deep linking. Actionable steps: set tracking, import conversions, activate smart bidding, and deep link users.
Moloco's new Agency Partner Program helps agencies drive profitable performance via Moloco Ads, with education, dedicated support, and collaboration across mobile in-app and CTV. For ad ops decision-makers, the key insight is the ability to break beyond walled gardens and leverage machine learning to unlock incremental growth. Founding partners across global regions gain access to new inventory, optimization expertise, and closer product integration. This enables measurable, scalable results, as evidenced by partners citing D30 ROAS lifts and high-value user acquisition. Ad ops teams should evaluate the program as a strategic lever to differentiate their offerings and diversify media channels.
LLMs like ChatGPT and Gemini are reshaping mobile app discovery, with traditional search volume expected to decline 25% by 2026. These AI platforms act as answer engines, delivering direct app recommendations to users. For ad ops, this shift requires optimizing for LLM visibility through structured content and reputation management. While native ad formats are in early testing on platforms like Perplexity and Gemini, early adoption can secure high-intent placements. Marketers should track AI-driven traffic and align discovery strategies across ASO, SEO, and LLMs to stay competitive in an AI-first environment.
Cross-channel marketing analytics isn't about putting Meta, Google, and TikTok numbers side by side—they often double-count the same customer journey. Fragmented identity is the real culprit; without a first-party Customer User ID, attribution measures platform credit, not customer value. The article explains that deduplicating conversions across mobile, web, and CTV can lift attributed revenue by 30–60% and improve ROAS by 20%. It walks through attribution models, warns against platform-native analytics, and advises using an independent MMP for true cross-channel measurement. Ad ops takeaway: fix identity resolution first, because AI-driven optimization and budget allocation depend on trustworthy, deduplicated data.
This guide demystifies mobile marketing acronyms for ad ops. Key pricing models include CPM for awareness, CPC for traffic, CPI for installs, and CPE for engagement. Mintegral's Target CPE and Target ROAS optimize for conversions and ROI. Platforms like DSP, SSP, and RTB automate buying and selling. Attribution relies on MMPs, SKAN, and MMM. Metrics such as MAU, DAU, LTV, and ARPU track performance. Monetization models (IAA, IAP, hybrid) and ASO/CTV are also covered. Actionable takeaway: choose pricing and tracking based on campaign goals.
TikTok is offering new advertisers up to $6,000 in ad credits through a tiered spend incentive ($100/$500/$1500) that includes 1-to-1 expert support at the top tier. However, eligibility is restricted to new SMB self-serve accounts, and credits expire. Alongside the offer, TikTok has rolled out several ad tech innovations—Symphony AI creative suite, Streaming Ads, Agentic Hub, Market Scope, and new MMM data—that provide actionable opportunities for testing and scaling performance. Ad ops teams should review eligibility criteria carefully and consider leveraging these tools to maximize ROI during the promotional window.
Mobile app revenue hit $40B in Q1 2025 (+11% YoY), with non-game apps driving growth via AI and short drama. US digital ad spend reached $31B (+12% YoY), with video ads growing 18% while other formats declined 6%. Key trends: ChatGPT (#6 IAP) and short drama apps rising; retail media ad impressions up 31% YoY. Ad ops should prioritize video and AI-driven channels, and monitor Europe and APAC for growth.
Moloco宣布推出代理商合作计划,旨在帮助代理商通过Moloco Ads为客户实现可衡量的绩效增长,首期已吸引全球超过十几家创始合作伙伴。该计划提供教育、专属支持及与产品团队更紧密的协作,助力代理商在移动应用广告和Performance ...
Moloco公开其广告AI系统CARA的技术架构,旨在解决开放互联网效果广告中身份碎片化、信号稀疏和实时竞价等挑战,通过六个技术域的复合设计实现持续学习与优化。2025年,CARA经实验验证的65项模型改进为广告主降低CPI 14%、降低C...
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AI disrupts digital advertising by reshaping consumer behavior, with 80% of Google searches now zero-click and nearly ha...
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