摘要
本月Demand Gen Drop推出多项更新，重点优化竞价策略与创意工具以提升YouTube广告效果。
新用户获取目标本月上线，采用仅新客户模式的广告主平均将新客比例提升11.5%，同时获客成本降低3%。广告主可通过此功能更精准地获取增量用户。
Web to App Connect的Deep linking功能现支持iOS，用户点击广告后可直接跳转至品牌移动应用，提升用户体验与转化率。目标CPC竞价新增允许广告主在不同广告平台使用相同设置优化并对比表现，简化跨平台投放管理。
创意层面，广告主可利用AI生成视频，优化观众体验并扩大YouTube覆盖面。产品feed功能可作为虚拟商店，采用tROAS目标的Demand Gen广告系列通常能提升20%转化率。
此外，Google Ads Decoded播客详细介绍了Demand Gen的后端改进，建议广告主深入了解以优化投放策略。
猜你喜欢
AppsFlyerWinning every stage of the shopper journey with data – your ultimate guide to eCommerce app growth
App measurement is fundamentally different from web analytics due to data fragmentation across ad networks, devices, and apps. A Mobile Measurement Partner (MMP) like AppsFlyer bridges these gaps, enabling unified attribution, fraud protection, and LTV measurement. For eCommerce, granular event tracking, deep linking, and privacy-safe data collaboration are critical. Leaders should focus on metrics like IR, CPI, LTV, and ROAS, and adopt AI-driven optimization to overcome challenges like ad fraud and privacy changes. The future is Connected Commerce—integrating apps, web, retail media, and AI.
AppsFlyerHow banks measure marketing ROI across every channel: Paid, owned, and app
Banks lack unified attribution for owned channels (email, SMS, push), web, QR codes, and re-engagement, causing budget misallocation. Omnichannel attribution connects all touchpoints to deposits and loans, revealing that owned channels can be 2-3X more cost-efficient than paid ads. Cross-device journeys (e.g., mobile ad to desktop conversion) remain invisible in single-device attribution. Banking-grade compliance (SOC 2, ISO 27001) is maintained. Ad ops decision-makers can optimize budget allocation by comparing true cost per deposit/loan across channels.
AppsFlyerWhy banks lose mobile customers (and how deep linking wins them back)
Over 75% of banking app users drop off after first session due to friction. AppsFlyer's Deep Linking Suite preserves user intent by routing customers directly to relevant in-app experiences from any entry point: web, QR codes, SMS, email, or app. Deferred deep linking ensures non-app users reach the intended destination after installation. Deep linking improves day-30 retention by 110% with personalized onboarding. For ad ops, this reduces wasted ad spend by connecting campaigns to actual conversions like account funding.
TikTokTikTok Advertising Blog: Find Product Updates, Insights & Tips
TikTok for Business is promoting tiered first-30-day ad credit incentives for new self-serve SMB advertisers: spend $100 get $100, $500 get $500, or $1,500 get $1,500 plus 1-to-1 expert onboarding support, with a headline entry offer of 50% off first-month spend up to $200 and matching credits up to $6,000. Credits are applied within 7 days of hitting the highest threshold or after the 30-day accumulation window. Eligibility excludes agency, Business Center, and TikTok Shop accounts, and limits one ad account per new TikTok For Business account. For ad ops teams, these terms dictate budget pacing, account structure, and credit-expiry planning.
AppsFlyer3 mobile tactics digital banks use to win
Digital banks grow 50% annually by mastering behavioral segmentation, deep linking, and measurement infrastructure. Traditional banks can recover 15-25% of abandoned onboarding and boost conversion 30-40% using behavioral triggers. Deep linking improves conversion 3-5X by eliminating friction. Measurement infrastructure proves ROI, enabling evidence-based budget shifts. Most banks achieve positive ROI within 30-60 days when implementing these tactics together.
AppsFlyerOmnichannel Analytics Explained
Omnichannel analytics unifies customer behavior and campaign performance across mobile, web, CTV, and AI search into one identity, one attribution model, and one ROAS number. The core problem: a single customer seen on three surfaces becomes three users, inflating performance and corrupting attribution, LTV, and retention. Stitching channel reports into one dashboard is not unification—each channel keeps its own attribution logic, so conversions get double-counted and upper-funnel spend looks unproductive. For ad ops leaders, the takeaway is that identity resolution (deterministic plus probabilistic, privacy-safe) must happen at the data layer before any dashboard exists. Platform choice hinges on surface coverage, identity resolution, compliance, incrementality testing, and migration support.
AdjustMobile app market in 2026: predictions from Adjust | Adjust
Adjust's 2026 predictions emphasize multi-platform measurement, AI-driven decision-ready insights, and linking optimization for growth. Key themes include aggregating signals for privacy-safe personalization, predictive analytics for long-term success, and evaluating paid and organic performance together. Regional highlights: Europe's gaming growth via monetization, China's AI-native entertainment, APAC's market divergence, Japan's demand for integrated measurement. Actionable takeaway: invest in unified analytics that connect mobile, web, and offline touchpoints to optimize user journeys and ROI.
AppsFlyer5 mobile adoption plays banks are using in 2026
Traditional banks must adopt mobile-first strategies to compete with digital banks. Key plays include web-to-app deep linking, email-to-app conversions, branch QR codes, SMS deep linking, and re-engagement campaigns. These tactics drive measurable ROI, with email deep linking achieving 4X higher click-to-install rates and SMS having 98% read rates. Omnichannel measurement is critical to connect marketing touchpoints to revenue. Banks acting now can secure leadership buy-in before competitors prove mobile ROI first.
更多来自 Google
New bidding and budgeting tools can transform your upcoming holiday ad strategy.
Google Ads 在最新一期《Ads Decoded》中系统介绍了新一轮出价与预算工具，主张以工具升级带动假日旺季投放策略的整体重构。节目由 Google Ads 产品联络人 Ginny Marvin 与广告产品总监 Tal Akaba...
Expanding our defenses against financial scam ads
Google 在美国和加拿大推出 Financial Services Verification，在身份验证基础上增加金融广告主资质核验，扩展现有金融诈骗防护计划。该计划覆盖42个国家、约20亿互联网用户，美加已有超97%的 Google ...
Guide your campaign spending with new priority and allocation features
Google Ads 正式推出「渠道优先级」与「预算分配」两项可选控制功能，让广告主可以自主决定预算在 Google Search、Search partners、Google Display Network 等渠道间的流向与先后顺序。新功...
Build your data strength with October’s Demand Gen drop.
Google 在十月 Demand Gen 更新中强调，Demand Gen 的投放效果上限取决于数据质量，数据强度越高，测量准确度与 ROI 表现越好。基于内部归因分析，借助 Google Tag Gateway 强化数据基建的广告主，其...
Turn your existing social assets into high-impact YouTube ads.
在 Google Ads 的《Ads Decoded》最新一期中，Ads Product Liaison Ginny Marvin 与 Demand Gen 及 YouTube 效果广告产品经理 Alejandro Osio 对谈，指出 D...
Turn discovery into action with September’s Demand Gen Drop.
Google 发布 September Demand Gen Drop，借助 YouTube 和 Google 高视觉化渠道帮助广告主在假日季捕获深度关注，并以更无缝的体验与集成加速互动和转化。将 Gmail 加入 Demand Gen 广...