Liftoff(Vungle)Vungle Exchange Integrates LiveRamp — Boost Targeting with Alternative IDs
Summary
Vungle Exchange has integrated with LiveRamp to support RampIDs, which are durable and interoperable identifiers. This integration allows buyers to achieve more accurate targeting and better measurement by accessing authenticated users through RampID. For publishers, this means they can unlock premium brand demand and improve monetization by passing RampIDs to Liftoff.
Interested buyers and publishers should contact their account managers to get started and leverage RampID-enabled traffic for enhanced performance.
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