Liftoff(Vungle)Unlocking the Power of UGC Creatives With Liftoff Influence
Summary
Liftoff's Influence team creates authentic UGC-style video ads that drive results for mobile app advertisers. In 2023, they produced hundreds of ads for top gaming and non-gaming companies, leading many advertisers to shift budgets to these campaigns. Recent data shows advertisers spending over $100,000 on UGC creatives achieved 20% lower eCPI, while non-gaming advertisers saw a 152% increase in conversion rates from impression to install.
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