Liftoff(Vungle)Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides
Summary
The mobile market shows positive signs for 2024 after a downturn, with smartphone sales expected to recover and mobile gaming revenue projected to grow 4% year-over-year. Marketers are receiving increased budgets to leverage emerging technologies like generative AI for user acquisition, though challenges remain including fierce competition and evolving privacy regulations. Seven key industry reports from 2023 offer essential insights: the Mobile Ad Creative Index reveals longer video ads (31-60 seconds) and playable ads are most effective; gaming reports show simulation games have lowest install costs ($0.59) while iOS users cost triple Android users; subscription apps see decreased installs but increased consumer spending; holiday guides identify optimal timing for campaigns; and Supply Path Optimization reduces ad tech costs.
The 2024 App Marketer Survey highlights AI transformation and alternative channel growth.
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