Liftoff(Vungle)Unlocking iGaming Success: Navigating Programmatic Advertising Challenges
The iGaming industry faces unique programmatic advertising challenges including regulatory creative restrictions requiring balanced messaging like responsible gaming and entertainment narratives. Mobile web conversions suffer friction compared to in-app, while attribution is complicated by multi-device users and delayed conversions. Ad fraud and brand safety are significant risks in this high-value vertical.
Strategies involve dynamic product ads, UGC content, advanced attribution models, and contextual targeting. Liftoff offers AI-driven solutions to help advertisers overcome these obstacles and scale effectively.
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Liftoff(Vungle)Webinar Recap: How To Drive User Engagement For iGaming Apps
The article explores driving user engagement in iGaming apps, emphasizing user motivations and promotional strategies. Key insights include using bonuses like bonus bets and bet safety nets to reduce friction for new users. Engagement features like daily rewards and streak systems build habit formation. Real-world examples from DraftKings, FanDuel, and BetRivers illustrate effective tactics for boosting retention and monetization.
AppsFlyerThe marketer’s guide to buying an MMP
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
AppsFlyerBoosting your user acquisition strategy with preload campaigns
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AppsFlyer2025 App Marketer Survey
The mobile advertising industry is optimistic heading into 2025, with 80% of marketers expecting the year to be as strong or stronger than 2024. Non-gaming apps are driving growth, with downloads up 12% YoY and IAP revenue increasing 20%+. Marketers are prioritizing profitability and ROAS, with over half reporting more aggressive KPIs. Generative AI is already benefiting creative production and optimization. iOS re-engagement remains underleveraged, and most marketers are still adapting to SKAN. Budgets are increasing, with a focus on ad networks and self-attributing networks.
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