AppsFlyerBoosting your user acquisition strategy with preload campaigns
Summary
The article argues that preload campaigns—installing apps directly onto users' devices—will be a cornerstone of UA strategies in 2025. Data shows preloads account for 30% of UA ad spend across 300+ apps, with conversions up 15.77% year-over-year. Six key benefits are outlined: increased trust, brand visibility, higher engagement and LTV, cost efficiency, improved UX, and privacy protection.
Measurement via Appsflyer's preload referrer attribution enables accurate campaign optimization. A case study of Magalu, a Brazilian e-commerce giant, demonstrates success: 100k+ monthly installs and 4x ROAS via AVOW's Dynamic Preloads. The article includes expert tips: Appnext recommends user segmentation and automated recommendations; Aura advises extended 30-day attribution windows and incrementality testing; AVOW stresses planning around holidays and OEM differences; Digital Turbine champions multi-channel integration and seamless onboarding; InMobi leverages precise attribution data to boost engagement 20% and conversions 15-30%.
For decision-makers, the actionable takeaway is to incorporate preloads into UA mix by partnering with OEMs, using advanced attribution, and focusing on onboarding and personalization to maximize ROI.
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