Summary
Sensor Tower data shows extreme inequality in the app market: top 1% of publishers accounted for 80% of 29.6 billion downloads globally in Q3 2019, leaving 6 billion for the other 784,080 publishers. For games, the top 1% claimed 82% of downloads and 95% of revenue. Revenue disparity has remained stable since 2014.
Publishers must focus on ASO and paid acquisition to stand out.
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