According to Sensor Tower, Mario Kart Tour became Nintendo's fastest mobile game launch ever, reaching 90 million unique downloads in its first week. This is six times higher than Animal Crossing: Pocket Camp (14.3 million) and surpasses Super Mario Run (13 million). However, in player spending, it ranks third with $12.7 million, behind Super Mario Run ($16.1 million) and Fire Emblem Heroes ($28.2 million).
Android accounted for 59.5% of downloads (53.5 million), while iOS contributed 75.5% of revenue ($9.6 million). Revenue per download was $0.26 on iOS versus $0.06 on Android. The US led both downloads (13.2 million, 14.7%) and revenue ($5.8 million, 45.4%), followed by Brazil and Japan.
In comparison, Tencent's Crazy Racing KartRider had 2.8 million first-week downloads and $17.8 million spending in China.
Global app consumer spending hit $39.7B in H1 2019, up 15.4% YoY. Apple's App Store generated $25.5B, Google Play $14.2B. Top non-game apps: Tinder ($497M), Netflix ($399M). Game revenue reached $29.6B.
TikTok surpasses 1.5 billion downloads, ranking 3rd most downloaded non-gaming app in 2019. India leads with 31% of installs, China 11.5%, US 8.2%. Revenue hits $175M, mainly from China (48.3%) and US (35.7%).
Top 1% of publishers got 80% of global app downloads in Q3 2019. In games, they earned 95% of revenue. Discoverability and ASO are crucial for the remaining 99% to compete.
Mobile Legends: Bang Bang reached $502.5 million lifetime gross revenue, driven by $214.1 million in 2019 (up 36% YoY). Asia contributed 61% of revenue, with Malaysia ($87.5M) and Indonesia ($69.2M) as top markets. Google Play accounted for 68% of revenue and 89% of 281.3 million downloads. First-mover advantage helped it surpass Honor of Kings outside China.
Hong Kong protests boosted Telegram installs by 323% YoY in July, adding 110,000 users. LIHKG saw 900% growth. News app downloads rose 197%.
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions up 60%. Tadka launch within app shows strategy to extend engagement beyond live sports. Instamart leveraged IPL with record ad impressions and 44% open rate. super.money downloads nearly doubled, with paid-channel installs rising to 25% and ad impressions surging 5.5x. Brands should invest in IPL-driven moments to capture high-intent, mobile-first audiences.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
TikTok led social media downloads in Sep 2019 with 60M installs. India contributed 44% of TikTok's downloads, US 8%. Facebook was second with 50.5M installs, led by India (23%) and Indonesia (11%).
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