The Right Way to Run User Acquisition and Retargeting Together

The article emphasizes that user acquisition alone is insufficient for sustained app growth, as 77% of daily active users drop off within three days and churn rates hit 55% in the first month. Retargeting can increase conversion rates by 150% and is 1,046% more efficient than other marketing strategies, according to Demandsage. However, many advertisers separate UA and retargeting due to team structure and resource limitations, leading to misaligned strategies and missed revenue opportunities.

Integrating both creates a continuous growth cycle: UA drives installs, while retargeting nurtures existing users, boosts conversions, and maximizes lifetime value. For gaming publishers, retargeting is especially crucial due to high churn and competition, helping retain players through in-game incentives, personalized targeting, and loyalty building. Mintegral provides a cost-effective, performance-driven retargeting model based on cost-per-event, ensuring advertisers pay only for successful re-engagements.

Its AI-driven algorithms, initially designed for UA, can be applied to retargeting for advanced optimization and unified campaign management. Key actionable takeaways: (1) Combine UA and retargeting to reduce churn and improve ROI; (2) Use behavioral segmentation for personalized ads; (3) Leverage cost-per-event models for efficient spending; (4) Test creatives and segments to optimize performance.