Mastering Mintegral's Retargeting Platform: Your Guide To Converting Inactive Users

Summary

Mintegral's retargeting platform addresses the critical 'last mile' of mobile marketing by re-engaging lapsed users. It supports three bidding models: CPI (cost per install/app open), CPE (cost per engagement, optimized for purchases or custom events), and Target ROAS (aligning with Day 0/7 revenue goals via algorithmic bidding). Key data points: retargeted users are 50% more likely to convert than first-time visitors, 3x more likely to engage, and over 50% respond within a week.

The platform achieves over 60% match rate with advertiser audiences. For gaming apps, retargeting maximizes UA efficiency; for non-gaming, it tackles high cart abandonment (nearly 70%). Mintegral offers RTA integration, flexible pricing, direct in-app traffic (SDK-based), and a self-service dashboard.

The unified UA+retargeting approach allows extending UA models to retargeting, using postbacks for automated audience matching. Actionable takeaways: Advertisers should start with a sample audience to test match rate, choose the appropriate bidding model based on goals (CPI for re-engagement, CPE for purchases, ROAS for revenue), and leverage the self-service platform for faster campaign activation. Mintegral's inventory scale can supplement existing retargeting vendors by finding incremental users.