AppLovin introduces Day 28 ROAS campaigns designed to identify and acquire high-value users who monetize over extended periods, contrasting with Day 0 or Day 7 campaigns focused on immediate revenue. These campaigns come in three types: IAP, Ad, and Blended ROAS, aiming to improve long-term retention and capture 'whale' users. Key benefits include enhanced user retention, faster optimization through AI, and complementary growth when combined with shorter-term campaigns.
Success stories highlight partners like iKame, which achieved 45% higher Day 7 retention and 26% stronger ROAS growth, and Zynga, which scaled effectively. The strategy unlocks new user segments, balances short- and long-term returns, and maximizes ROI.
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AppsFlyerThe marketer’s guide to first-party data
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Puzzle and match 3 games remain a profitable segment, with 9.7 billion downloads in 2024 and 14% YoY IAP revenue growth. Key opportunities lie in LATAM and MENA, where session growth is high. Rising CPI and CPM emphasize the need for efficient UA. Incrementality testing and predictive LTV are critical for optimizing ad spend, ensuring budgets target high-value users. Adjust's tools—Measure, InSight, and Recommend—provide attribution, incrementality testing, and pLTV modeling to maximize ROI.
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UnityExtend Your Holiday Success: Q5 Strategies for Mobile User Acquisition | Unity
Unity trademarks are owned by Unity Technologies. Other names and brands are trademarks of their respective owners. This notice clarifies trademark rights in advertising.
SensorTowerSensor Tower APAC Awards 2024
Mobile users spent $150B on App Store and Google Play in 2024, up 13% YoY. APAC publishers dominate the top 100 highest-grossing mobile publishers globally. Key trends: short drama apps and hyper-casual games thrive; AI boosts productivity in education; mobile apps enable cross-border communication. Sensor Tower APAC Awards 2024 highlight standout games and apps from the region, recognizing innovation in user experience and market insights.
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