Liftoff(Vungle)Ready to Go Global? Download Our Guide to Growing Chinese Gaming Apps Overseas
Summary
Chinese gaming companies dominate global mobile revenue with over 31% market share, projected to hit $39.6 billion by 2027. While successful in markets like the US, Japan, and South Korea, there's significant growth potential in newer regions. To expand internationally, developers must localize content, tailor user acquisition strategies, and stay updated on regional gaming trends.
Resources such as Liftoff's guide, featuring data from SocialPeta and GameRefinery, provide essential benchmarks for costs, ROI, install conversions, and monetization strategies to enhance competitiveness.
You Might Also Like
SensorTowerHonor of Kings Expands Globally with Strong Launch
Honor of Kings rose to #2 in worldwide downloads growth in June 2024 with global expansion. Manage Supermarket Simulator topped breakout downloads. Free Fire led downloads, while Dungeon & Fighter Mobile dominated revenue growth and spend charts.
AppsFlyerThe marketer’s guide to first-party data
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
MintegralMaking the Most of Non-Gaming Marketing Opportunities
Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
MintegralGoing Global: Precise Targeting for Indian Game Developers
Indian game developers targeting global markets find success with casual genres like solitaire, chess, and board games. Key markets include Pakistan, Indonesia, Europe, and the US, with monetization strategies varying by region. Localized creatives, especially multilingual content, are crucial. Mintegral offers ad solutions like Target CPE and Target ROAS to optimize UA and revenue.
SensorTowerState of Short Drama Apps 2026
Short drama apps are reshaping mobile entertainment, surpassing 850M downloads in Q1 2026 (up 140% YoY) with IAP revenue reaching $750M. Growth is concentrated in Southeast Asia, Latin America, and India, where these apps outpace traditional OTT in user acquisition. Engagement is surging: daily time spent grew 85% to 25 minutes globally, nearing OTT levels in Southeast Asia. For ad ops, the shift toward ad monetization in addition to IAP opens new inventory opportunities. Key players like FreeReels, NetShort, and Melolo are scaling via localized content and paid acquisition, creating competitive ad markets.
Liftoff(Vungle)The Casual Gaming Insights Mobile Marketers Need to Know in 2024
Casual gaming UA costs doubled to $2.17 CPI, with iOS at $4.83 vs Android $0.65. LATAM has lowest CPI ($0.44) but lower ROI. New genres like 3D Match and monetization trends like web stores are emerging.
MintegralBreaking Barriers: UA Strategies for Indian Game Developers
Indian mobile game developers face challenges in user acquisition due to fragmented markets and limited resources. Strategies include using AI-powered programmatic ad platforms like Mintegral for cost-effective targeting, and leveraging local culture in ad creatives. Domestic opportunities exist with low CPI for hypercasual games, while global expansion requires overcoming operational hurdles.
MintegralMini in Series, Big in Potential: Scaling Success for Mini-Series Apps
Mini-series apps are booming, with the market projected to reach $36 billion. Key markets include the US, Southeast Asia, and the Middle East. Monetization strategies involve in-app purchases, ads, subscriptions, and product placement. Developers should segment users, use rewarded ads, track performance with smart bidding, and choose the right ad platform to maximize revenue.
More from Liftoff(Vungle)
The World Cup audience doesn’t disappear during halftime. It picks up a phone.
World Cup data from Liftoff's SSP shows ad impressions in sports scoring apps nearly doubled (+90%) and unique audience ...
Madison Avenue is missing out on in-app advertising
In-app mobile advertising is held back by three myths: low-quality inventory, intrusive ad formats, and reliance on Big ...
Is All Supply Created Equal? The Case for Choosing DSPs Based on Model Intelligence vs Inventory
Treating DSPs as interchangeable commoditizes ad buying. In reality, models differ sharply: two DSPs can view the same i...
In the Age of AI, Creative Taste Is the Last True Moat
Mobile marketing teams are scrutinizing whether AI improves creative output or just increases volume. Key insights: inad...
A Year of Spend Shifts: Inside the 2026 Finance & Crypto App Benchmark
The 2026 Finance & Crypto App Performance Benchmark reveals a 47% increase in UA spend and 2.15x re-engagement spend in ...
Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026
The article highlights three key consumer app trends for 2026: social features becoming retention drivers (e.g., Spotify...