In June 2024, Honor of Kings by Tencent surged to #2 in worldwide downloads growth thanks to its global launch on June 22, gaining 21 million downloads outside China. Manage Supermarket Simulator by Zego Studio topped breakout downloads with 28.6 million total downloads. Free Fire remained #1 in absolute downloads.
On the revenue side, Dungeon & Fighter Mobile led breakout and absolute revenue growth, generating $251 million in China alone. 三国:谋定天下 ranked #2 in revenue growth. Honkai: Star Rail had top in-app events.
The MOBA subgenre generated $1.2 billion in Q2 2024, showing strong market performance.
Casual gaming UA costs doubled to $2.17 CPI, with iOS at $4.83 vs Android $0.65. LATAM has lowest CPI ($0.44) but lower ROI. New genres like 3D Match and monetization trends like web stores are emerging.
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
Sports betting apps face high acquisition costs and ad saturation. Success requires unbiased attribution via MMP, cross-channel cohesion, and off-season engagement through personalization and gamification. Avoid ad fraud and optimize ATT opt-ins.
Halloween boosts app usage across gaming, shopping, and entertainment. Marketers can leverage themed visuals, ASO, in-app events, and omnichannel campaigns to drive growth and re-engage users.
Indian game developers targeting global markets find success with casual genres like solitaire, chess, and board games. Key markets include Pakistan, Indonesia, Europe, and the US, with monetization strategies varying by region. Localized creatives, especially multilingual content, are crucial. Mintegral offers ad solutions like Target CPE and Target ROAS to optimize UA and revenue.
Mini-series apps are booming, with the market projected to reach $36 billion. Key markets include the US, Southeast Asia, and the Middle East. Monetization strategies involve in-app purchases, ads, subscriptions, and product placement. Developers should segment users, use rewarded ads, track performance with smart bidding, and choose the right ad platform to maximize revenue.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
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