Summary
In June 2024, Honor of Kings by Tencent surged to #2 in worldwide downloads growth thanks to its global launch on June 22, gaining 21 million downloads outside China. Manage Supermarket Simulator by Zego Studio topped breakout downloads with 28.6 million total downloads. Free Fire remained #1 in absolute downloads.
On the revenue side, Dungeon & Fighter Mobile led breakout and absolute revenue growth, generating $251 million in China alone. 三国：谋定天下 ranked #2 in revenue growth. Honkai: Star Rail had top in-app events.
The MOBA subgenre generated $1.2 billion in Q2 2024, showing strong market performance.
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Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
SensorTowerState of Digital Banking 2026
Digital banking ad impressions surpassed 50B quarterly with spend above $350M by Q1 2026, driven by mobile-first adoption. Neobanks like Nubank lead downloads, while traditional banks modernize apps. SeaBank's integration with Shopee exemplifies ecosystem-driven acquisition. For ad ops, key takeaways: prioritize mobile channels, leverage partnerships for scale, and balance reach with trust-building to sustain engagement.
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Sports betting apps face high acquisition costs and ad saturation. Success requires unbiased attribution via MMP, cross-channel cohesion, and off-season engagement through personalization and gamification. Avoid ad fraud and optimize ATT opt-ins.
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