AppsFlyer released its 17th Performance Index, the largest edition to date analyzing 92 media sources responsible for 13.5 billion non-organic installs across 35,000 apps from January to June 2024. The index honors Liftoff with dozens of top 10 rankings across multiple categories. Key rankings include Power and Volume indices for Global Gaming-Casino and Global Non-Gaming-Finance on Android, along with iOS SSOT and Android Remarketing indices, providing comprehensive performance benchmarks for mobile in-app advertising partners.
Mintegral ranks 3rd globally in Android Power and Volume in AppsFlyer's Index 17. Excels in gaming (2nd in Volume on Android/iOS) and non-gaming (top 10 in most verticals). First appearance in remarketing index with #7 Volume in APAC non-gaming Android. Customer testimonials highlight 20% ROI lift for Chapters, 20% revenue rise for Pocket FM, and 1.5x ROAS for AdOne games. New Day 7 Target ROAS model launched.
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
First-party data, collected directly from users with consent, is crucial for marketers due to privacy regulations limiting third-party data. It enables accurate personalization, compliance, and cost savings. Key steps include ethical collection, maintaining clean data, and using it internally for product/marketing optimization and externally via commerce media networks.
Non-gaming apps can reduce CAC by advertising on gaming platforms, reaching 3.3 billion monthly players. Creative formats like playable and rewarded video ads boost conversions. Key challenges include identifying high-value users and allocating sufficient budget for algorithm optimization. Successful examples include Buddy AI and food delivery apps.
Non-gaming apps are driving ad spend growth, with a 23% YoY increase. Key strategies include using interactive ads like playables, targeting gaming app inventory for lower CAC, and exploring alternative app stores (e.g., Amazon, Samsung) for cost savings. Top markets vary by category: US for AI and mini-series, India for finance, Latin America for shopping.
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
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