Liftoff(Vungle)Performance Index 16: Liftoff Ranks 2nd in iOS Gaming, Receives Nearly 100 Top 10 Rankings
In AppsFlyer's 16th Performance Index, Liftoff achieved the No. 2 position as a global media source for iOS gaming apps, alongside nearly 100 top 10 rankings across various categories. The index, based on data from 75 media sources covering 11.5 billion non-organic installs across 30,000 apps from April to September 2023, serves as a key resource for performance marketers.
Notable rankings include top placements in Power and Volume indices for Gaming and Non-Gaming sectors, such as Hyper Casual and Finance categories, highlighting Liftoff's effectiveness in mobile ad tech.
You Might Also Like
AppsFlyerHow Gaming, Finance, and E-Commerce Marketers Use Claude and AppsFlyer MCP
AppsFlyer MCP connects Claude directly to live attribution data, replacing manual reporting and CSV exports. Gaming teams catch budget anomalies overnight, finance teams compress multi-hour analysis into minutes, and e-commerce teams close the gap between measurement and spend decisions. Setup takes under 60 seconds, enabling real-time queries on channels, cohorts, and ROAS. The key insight is that AI-powered analysis requires live data connections, not stale exports.
AppsFlyerMarketing attribution guide: Best practices to optimize your ROI
Marketing attribution identifies which channels drive conversions, helping allocate budgets effectively. It uses models like single-touch (first/last click) or multi-touch (linear, time-decay) to assign credit across customer journeys. Challenges include privacy changes and tracking difficulties, but solutions like MMPs and AI can help optimize campaigns.
Liftoff(Vungle)Take Your Mobile Marketing to the Next Level With Liftoff’s 2023 Reports and Guides
Mobile market outlook is optimistic with smartphone sales rebounding and gaming revenue growing 4% in 2024. Marketers get bigger budgets using AI, but face privacy and competition challenges. Key reports provide data on ad trends, gaming benchmarks, and subscription insights.
Liftoff(Vungle)How to Tap Into Player Motivations and Build Better Playable Ads
Playable ads drive mobile game installs by letting users try gameplay before downloading. Understanding player motivations through frameworks like GameRefinery's helps target ads effectively. Key features include simple mechanics, visual appeal, and motivational CTAs.
SensorTower2024 State of Mobile: The App Market Bounced Back in 2023 and is Primed for a Record-Breaking 2024
Mobile market rebounded in 2023 with record $171B consumer spend. Apps drove growth at 11% YoY to $64B. Generative AI exploded 7x. Travel apps surged 13%. Mobile ad spend reached $362B.
AdjustFIFA World Cup 2026 mobile app trends for marketers | Adjust
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
AppsFlyerIndependent Data Collaboration Platforms Are Gone — Except One
Data collaboration platforms are consolidating under ad-centric owners, threatening measurement neutrality. Publicis bought LiveRamp, WPP acquired InfoSum, and LiveRamp absorbed Habu, leaving AppsFlyer as the only major independent player. Brands must vet partners for conflicts: does the platform or its parent benefit from ad spend? Without independence, budget allocation and ROAS calculations may reflect agency incentives over actual performance. Key questions: revenue from ads, cross-channel attribution consistency, data governance, and auditable methodology.
MolocoIs your channel mix resilient in an AI-disrupted world?
AI is reshaping consumer behavior, with 80% of Google searches ending without a click and half of consumers using AI for product research. This disrupts traditional channels like search (CPC up 10-25%) and affiliate marketing (revenues down 7%). Meanwhile, mobile apps and CTV offer stable, high-engagement alternatives. Advertisers should diversify away from disrupted channels, targeting the independent app ecosystem where Day 30 ROAS can be 116% higher. Key metrics: organic direct traffic share (target >51%) and disrupted channel spend share (target <34%).
More from Liftoff(Vungle)
In the Age of AI, Creative Taste Is the Last True Moat
Mobile marketing teams are scrutinizing whether AI improves creative output or just increases volume. Key insights: inad...
A Year of Spend Shifts: Inside the 2026 Finance & Crypto App Benchmark
The 2026 Finance & Crypto App Performance Benchmark reveals a 47% increase in UA spend and 2.15x re-engagement spend in ...
Apps and Trends to Watch: AppRefinery’s consumer app trends shaping 2026
The article highlights three key consumer app trends for 2026: social features becoming retention drivers (e.g., Spotify...
PEPr: Structured experimentation that scales
Structured experimentation drives sustained performance gains in complex marketing landscapes. Liftoff's PEPr program pr...
Mobile madness: Advertiser lessons from peak event days
Major sporting events like the Super Bowl create compressed advertising windows requiring structured preparation and dis...
Apps and Trends to Watch: Engagement strategies fueling Learna and Pengu’s rise
Learna and Pengu demonstrate that breakout app growth often comes from adapting proven engagement mechanics to new conte...