New Update: Boost Your Reels to Reach New Audiences

Jul 19, 2022·1 min read

Summary

Instagram Reels have become the platform's fastest-growing format, enabling businesses to tell their brand story in a fun, entertaining way and get discovered by new audiences. As more users watch Reels for entertainment, deeper interests, or business discovery, Instagram announced on July 19, 2022, that businesses can now boost their reels directly within the app to turn them into ads. These boosted reels appear across Feed, Stories, the Reels tab, and Explore page, giving brands increased opportunities to reach new customers and drive engagement.

This update helps businesses leverage Reels' popularity for advertising.

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https://www.facebook.com/business/news/instagram/boost-instagram-reels

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