Summary
Instagram Reels are a fast-growing, entertaining format for brands to tell stories and discover new audiences. On July 19, 2022, Instagram announced that businesses can now boost reels within the app to turn them into ads. These boosted reels appear in feed, Stories, the Reels tab, and the Explore page, providing opportunities to reach new customers and drive more engagement.
This update helps businesses leverage Reels' popularity to grow their brand.
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