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TikTok For Business

Sep 6, 2022·8 min read

TikTok For Business is promoting a limited-time offer where advertisers can earn ad credits matching their spend ($100, $500, or $1500) with additional 1-to-1 expert support, subject to terms and conditions for new SMB accounts. The page also features multiple announcements, including TikTok being ranked the most innovative advertiser globally by Kantar, new transparency efforts like 'About this ad', partnerships with Adjust, NCSolutions, and AppsFlyer for measurement, introduction of Branded Mission, TopView CPM, Top Feed, and other creative tools. News also covers TAG certification against fraud, brand safety partnerships with Zefr and OpenSlate, and resources for small businesses.

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TikTok For Business

TikTok offers limited-time ad credits up to $1500 plus expert support. The article shares best practices for small businesses, including creative tips, audience targeting, and campaign optimization to boost ad performance.

Aug 31, 2022·15 min readRead article →
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Introduction to Branding | TikTok for Business | TikTok For Business Blog

TikTok connects users with immersive, bite-sized content, reducing time spent on other media. Its ads build brand love and memory effectively, with In-Feed Ads, TopView, Top Feed, Branded Mission, and Spark Ads as key solutions.

empowering creators to contribute·Oct 13, 2022·3 min readRead article →
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Introducing TikTok Creator Marketplace | TikTok World 2022 | TikTok For Business Blog

TikTok updates its Creator Marketplace with enhanced search and matching tools, open campaign applications, and improved analytics to streamline brand-creator collaborations.

delivering custom lists of·Oct 13, 2022·5 min readRead article →
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FIFA World Cup 2026 mobile app trends for marketers | Adjust

Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.

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How TikTok And Salesforce Are Powering Connected Growth | TikTok For Business Blog

TikTok and Salesforce expand partnership with integrations across Agentforce Sales, Marketing, Commerce, and Data 360. Key benefits: real-time lead syncing from TikTok Lead Gen ads into Salesforce CRM, automated product catalog sync for commerce campaigns, first-party data activation for targeting and lookalike audiences, and AI-powered workflows. This enables advertisers to streamline operations, improve conversion tracking, and turn TikTok discovery into measurable customer relationships.

the new way people·May 27, 2026·3 min readRead article →
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WWDC26: Siri AI, Foundation models, updates for mobile marketers | Adjust

WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.

Tiahn Wetzler·Jun 9, 2026·3 min readRead article →
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Agentic growth management at Adjust | Adjust

Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.

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Adjust at MAU 2026: Agentic AI and mobile growth in Las Vegas | Adjust

Adjust's presence at MAU 2026 in Las Vegas highlighted its Agentic Growth Management, leveraging AI for automated campaign optimization. Key sessions covered agentic AI for budget, bid, and creative adjustments. The event underscored the industry's shift toward automation in mobile marketing to handle complex growth loops. Adjust's booth and side events facilitated discussions on measurement, fraud prevention, and ROI. The week concluded with a call to explore Adjust's solutions for future growth.

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