Liftoff(Vungle)Liftoff Upgrades Vungle SDK With Open Measurement SDK Certification
Summary
Vungle has achieved IAB Tech Lab certification for its Open Measurement SDK, allowing advertisers to measure viewability across all ad formats using industry-standard third-party vendors. This certification supports fullscreen, banner, and native campaigns on Android SDK 7.1+ and iOS 7.2+, ensuring standardized and verified measurement in the mobile app ecosystem. Vungle's long-standing support for OM standards now extends to native integration, enhancing campaign transparency and reliability.
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