Liftoff(Vungle)Adapting to Privacy Changes: Our Approach to Google’s Transparency Consent Framework and Apple’s Privacy Manifest
Summary
Starting January 2024, Google mandates mobile app publishers to implement Transparency and Consent Framework 2.2 for ads in EEA and UK, requiring consent management platforms supporting Additional Consent mode. Simultaneously, Apple enforces Privacy Manifest requirements from May 2024, including declared API usage reasons and data collection categories, with potential App Store rejection for non-compliance. Liftoff Monetize provides solutions through GDPR API integration for Google compliance and SDK v7.3.1 with built-in Privacy Manifest support for Apple requirements.
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