Liftoff(Vungle)Introducing AppRefinery: Liftoff’s Exclusive Platform for Consumer App Insights
Liftoff has launched AppRefinery, an exclusive insights platform that expands their mobile app intelligence with expert analyses and real-time benchmarks. The platform provides comprehensive insights across over 15 app categories including iGaming, finance, e-commerce, dating, and education. It features a unique user motivation framework based on research and behavior data to help identify user archetypes and engagement drivers.
AppRefinery offers actionable insights for developers to build better apps, for marketers to attract high-value users, and for publishers to enhance revenue through ad monetization, in-app purchases, and subscriptions.
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AppsFlyerThe marketer’s guide to buying an MMP
This guide helps app marketers select a Mobile Measurement Partner (MMP) by covering essential features like privacy-first measurement, unified attribution, fraud protection, and advanced analytics. It emphasizes choosing an MMP that integrates easily, scales with business growth, and provides reliable data for optimizing marketing ROI across teams.
AppsFlyer2025 App Marketer Survey
The mobile advertising industry is optimistic heading into 2025, with 80% of marketers expecting the year to be as strong or stronger than 2024. Non-gaming apps are driving growth, with downloads up 12% YoY and IAP revenue increasing 20%+. Marketers are prioritizing profitability and ROAS, with over half reporting more aggressive KPIs. Generative AI is already benefiting creative production and optimization. iOS re-engagement remains underleveraged, and most marketers are still adapting to SKAN. Budgets are increasing, with a focus on ad networks and self-attributing networks.
AppsFlyerBoosting your user acquisition strategy with preload campaigns
Preload campaigns are critical for UA in 2025, offering early brand presence, higher trust, and cost-efficient growth. Key benefits include increased visibility, engagement, and LTV. Practitioners should leverage advanced segmentation, automated recommendations, predictive analytics, extended attribution windows, and incrementality testing. Partnerships with OEMs and platforms like Appnext, Aura, AVOW, Digital Turbine, and InMobi can drive significant results, as seen with Magalu's 100k+ monthly installs and 4x ROAS.
AdjustHybrid monetization: Maximizing mobile app revenue | Adjust
Hybrid monetization, combining in-app purchases (IAPs), in-app advertising (IAA), and subscriptions, is key to maximizing revenue and user lifetime value. By diversifying revenue streams, developers mitigate risk and cater to varied user preferences. The strategy is led by hybrid casual games but extends to finance, e-commerce, and health apps. Best practices include audience segmentation, personalized offers, A/B testing, and balancing user experience with revenue. Analyzing metrics like ARPU, LTV, and churn is crucial for optimization.
AdjustHow to stop users deleting your app: 10 tips | Adjust
To reduce app uninstalls, focus on user-centric onboarding, consistent value delivery, and optimized performance. Personalize engagement through behavior-based push notifications and in-app experiences. Use proactive communication to re-engage dormant users, and leverage social proof to build trust. Avoid app fatigue by balancing communication frequency. Analyze uninstall data to identify churn patterns, encourage habit formation with streaks or daily rewards, and reward loyal users with exclusive perks. These strategies, supported by MMP analytics, help create an app experience users want to keep.
MintegralDecoding Mobile Marketing Acronyms
This guide demystifies mobile marketing acronyms for ad ops. Key pricing models include CPM for awareness, CPC for traffic, CPI for installs, and CPE for engagement. Mintegral's Target CPE and Target ROAS optimize for conversions and ROI. Platforms like DSP, SSP, and RTB automate buying and selling. Attribution relies on MMPs, SKAN, and MMM. Metrics such as MAU, DAU, LTV, and ARPU track performance. Monetization models (IAA, IAP, hybrid) and ASO/CTV are also covered. Actionable takeaway: choose pricing and tracking based on campaign goals.
Liftoff(Vungle)Webinar Recap: How To Drive User Engagement For iGaming Apps
The article explores driving user engagement in iGaming apps, emphasizing user motivations and promotional strategies. Key insights include using bonuses like bonus bets and bet safety nets to reduce friction for new users. Engagement features like daily rewards and streak systems build habit formation. Real-world examples from DraftKings, FanDuel, and BetRivers illustrate effective tactics for boosting retention and monetization.
Liftoff(Vungle)Liftoff Intelligence Services: Actionable Insights for Smarter Mobile Growth
Liftoff Intelligence Services, including AppRefinery for consumer apps and GameRefinery for mobile games, offers competitive insights and feature-level data to optimize UA, monetization, and retention. Teams can leverage user motivation modeling to target smarter, improve ROAS, and align product decisions with audience preferences. With over 100,000 apps analyzed, these tools provide actionable benchmarks for building smarter and growing with confidence.
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