Summary
This tutorial from Sensor Tower explains how to use their Keyword Rankings feature for App Store Optimization. It covers adding a new app by searching its name and selecting keywords to track, either from suggestions or custom terms. Users can interpret results showing estimated traffic, difficulty, and number of competing apps, plus their own ranking.
The guide also covers downloading reports, editing or deleting apps, managing keyword lists with tabs, and viewing historical ranking graphs. The goal is to monitor and optimize keywords to improve app store search visibility and downloads.
You Might Also Like
SensorTowerThe Review Analysis Module Finds More Hidden App Store Keywords
The Review Analysis module mines app reviews for keywords, highlighting trends and sentiment. It helps find new, relevant keywords easily, such as 'elixir', with low competition and high traffic. Testing is crucial to optimize keyword lists for better visibility and downloads.
SensorTowerWhat Galileo Can Teach You About App Store Optimization
The article compares the scientific method to app store optimization (ASO), guiding developers to improve search rankings through systematic experimentation. It emphasizes asking specific questions, forming hypotheses, researching keywords, testing via app updates, and analyzing results. By iterating this process, developers can replicate success and make data-driven decisions. The approach parallels Galileo's methods, encouraging continuous improvement in ASO and beyond.
SensorTowerHow To Add A Team Member In Sensor Tower
Sensor Tower lets you invite team members to access specific apps without sharing passwords. Invite via email, they log in independently, and you can remove them anytime. It streamlines collaboration and account management.
AppsFlyerI Built, Shipped, and Marketed a Mobile Game in 14 Days Using Only AI. Here’s What Actually Happened.
One person built, shipped, and marketed a mobile game in 14 days using AI tools, achieving 5,563 installs at $0.39 eCPI on $2,200 spend. MCPs (Model Context Protocol) were critical for agentic workflows. The AI agent CLAW managed ad campaigns via AppsFlyer MCP and BigQuery. Data Locker streamed raw data for analysis. Key takeaway: vendors must offer MCPs for fast, agentic data access; measurement stack (Data Locker, ROI 360, Creative Optimization) is essential for solo teams; human+AI beats AI alone.
SensorTowerAndroid App Store Optimization Module (Beta) Now Available
Sensor Tower adds Android features. View Google Play Top Charts and app profiles. Beta Android ASO modules track keyword ranks. Example shows Clash of Clans data. Company works on improvements.
AppsFlyerWhere European Finance Apps Win or Lose Users
European finance app installs hit 960M in 2025 but grew only 0.4%. BNPL apps grew 40% while crypto fell 35%, signaling a shift to utility. Neobanks win acquisition; traditional banks win retention (1.5-2x Day 30 rates). Web-to-app drives 41.8% of conversions but most brands can't measure the handoff. Nearly 1 in 2 investment app installs in Western Europe is fraudulent, distorting CPI and ROAS. Winning brands prioritize engagement, fraud detection, and cross-platform measurement.
SensorTowerThe iOS Developer's Guide To Apple App Store Categories
App categorization, though less crucial than keywords or icons, aids discoverability. Choose relevant categories, favor less competitive ones using leaderboards. Always align with Apple's definitions to avoid rejection.
AppsFlyerMarketing attribution: what it is and how to measure it
Marketing attribution is critical for connecting spend to revenue, but platform self-reporting and last-click bias distort budget decisions. Single-touch models (first/last-click) are simple but miss the full journey; multi-touch models (position-based, data-driven) are more accurate but require robust data. Mobile attribution is particularly challenging due to ATT, SKAdNetwork, and cross-platform gaps, necessitating a mobile measurement partner (MMP) for independent, deduplicated measurement. Clean attribution data is essential for AI-driven optimization—bad signals lead to bad decisions. Starting with position-based attribution and incrementality testing provides a practical foundation.
More from SensorTower
Beyond the Game: The Sports Report 2026
The 2026 Sports Report reveals key trends for ad ops: FIFA World Cup drove record sports app downloads (137M in Q2 2026)...
Introducing The Sensor Tower MCP Server
The Sensor Tower MCP server bridges AI chatbots to Sensor Tower and Pathmatics data, enabling ad ops teams to query app ...
A Scorching Spring for Sporting Events, Streaming Apps, and Digital Ad Spend
Live sports streaming is driving significant user engagement and ad revenue for platforms like Peacock, Fox Sports, Para...
State of Digital Banking 2026
Digital banking ad impressions surpassed 50B quarterly with spend above $350M by Q1 2026, driven by mobile-first adoptio...
Top 10 Worldwide Mobile Games By Revenue and Downloads in June 2026
Whiteout Survival led global mobile game revenue in June 2026, driven by strategic live-ops events. Key revenue drivers ...
State of APAC Omnichannel Retail 2026: How Retail Leaders Are Building Digital Growth
Digital retail maturity shifts focus from downloads to omnichannel experiences, engagement, and ecosystems. Key data: 8....