Deciding to add a blog to your app website depends on factors like time and app type. A blog can attract organic search traffic, but requires consistent effort. To succeed, launch with 5-10 quality posts, understand your target audience, maintain a regular posting schedule, leverage social media for promotion, and experiment with different marketing techniques.
Not all apps benefit equally; consider your app's niche and content possibilities before committing.
This guide explains how to use Sensor Tower's Keyword Rankings feature for App Store Optimization. It covers adding apps, tracking keywords, interpreting ranking data, and managing keywords to improve app visibility.
Analysis of 2022 World Cup mobile data reveals that the tournament's largest engagement window occurs early, with sports entertainment installs spiking 189% and sports news 204% on November 22. Engagement revolves around national team matches, with significant spikes from non-participating markets like China (+1,294% sports entertainment installs). For 2026, brands must adapt in real-time to shifting attention across matches and regions. Adjust's AI-powered attribution and analytics provide the visibility needed to capitalize on these global events.
Email, SMS, and push are high-intent channels, but a structural gap between click and in-app action causes massive drop-off. CTRs of 30-40% often yield only 1-3% in-app conversion. The root cause is ESP link wrapping, which breaks deep link context and attribution. Fixing the handoff through proper deep linking can double purchase rates and unlock channel performance. Brands must treat the link as a continuation layer, not a redirect, and ensure context survives the transition.
WWDC26 focused on AI, with minimal changes to iOS attribution. Apple introduced Foundation Models, Core AI, and App Intents updates, but no significant AdAttributionKit or SKAN updates. For ad ops, this means continuity in measurement strategies. Key AI announcements include Siri AI, Xcode 27 agentic coding, and cross-developer subscription bundles. The lack of attribution changes provides stability for teams optimizing existing iOS measurement approaches.
Vietnam's app market is growing rapidly with high downloads and engagement. The new Adjust report reveals gaming sessions up 15% YoY, finance installs up 21%, and entertainment session lengths reaching 24.46 minutes. Businesses need reliable measurement to stand out.
Adjust introduces 'Agentic Growth Management' at MAU Vegas 2026, a goal-driven AI system that automates the campaign optimization loop. Instead of manual intervention, it sets a business objective (e.g., increase ROAS), analyzes performance, generates actionable recommendations (e.g., budget reallocation, creative refresh), and executes with marketer oversight. The system tracks impact and iterates, allowing teams to shift from execution to supervision. This approach aims to reduce operational burden while accelerating progress toward revenue targets, with automation scaling as AI confidence grows.
Adjust's presence at MAU 2026 in Las Vegas highlighted its Agentic Growth Management, leveraging AI for automated campaign optimization. Key sessions covered agentic AI for budget, bid, and creative adjustments. The event underscored the industry's shift toward automation in mobile marketing to handle complex growth loops. Adjust's booth and side events facilitated discussions on measurement, fraud prevention, and ROI. The week concluded with a call to explore Adjust's solutions for future growth.
The Review Analysis module mines app reviews for keywords, highlighting trends and sentiment. It helps find new, relevant keywords easily, such as 'elixir', with low competition and high traffic. Testing is crucial to optimize keyword lists for better visibility and downloads.
In Q1 2026, Kroger led grocery RMNs with 2.4B impressions, over 2.5x more than Albertsons. Meijer and Publix grew fastes...
Home and lifestyle retailers like Wayfair, Kohl's, and Macy's use different digital strategies. Wayfair leads in web tra...
IPL 2026 drove significant cross-platform engagement for JioHotstar, with downloads up 25% PoP, DAU up 41%, and sessions...
Ad monetization is a critical yet often overlooked revenue stream for mobile apps. Sensor Tower's new reports provide gr...
The Q1 2026 Digital Index reveals headwinds in the US mobile market, with IAP revenue declining for two straight quarter...
Sensor Tower's Web Insights now covers 4M websites and 12M paths across 56 countries. Three new reports help marketers t...