The article explains how the Review Analysis module simplifies keyword discovery from app reviews, compared to manual iTunes searches. It breaks down the module's features: a graph showing daily review trends with update indicators, keyword mention data with columns for rating and mentions, and context reviews that display sample reviews for selected keywords. The example of 'time waster' shows how to assess keyword sentiment and relevance, while 'elixir' demonstrates a keyword with high mentions, positive sentiment, low difficulty scores (1.5 and 1.7), and good traffic (4.9).
It advises evaluating prospects against current keywords, as with Clash of Clans compared to 'center', and emphasizes continuous testing and optimization for keyword success.
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