Grow Your Streaming Audience With Liftoff & Kochava’s New Guide

Summary

Streaming services are ubiquitous in the US, with 99% of households subscribing, but face significant churn as 45% of Americans canceled a subscription last year due to high costs. To combat this, marketers must find new users and reduce churn through performance marketing. A key opportunity lies in mobile programmatic advertising, as users spend 235 minutes daily on mobile devices, and 66% of their time is outside walled gardens like Google and Meta.

This approach allows targeting across millions of apps to acquire quality users effectively.