BeReal, a social media platform launched in December 2019, experienced a surge in popularity in 2022, reaching over 53 million worldwide downloads by Sensor Tower data. Monthly installs grew consistently, hitting 14.7 million in September. The US led new installs, followed by Brazil in September.
However, only 9% of Android users open the app daily, compared to Instagram (39%) and TikTok (29%). Despite this, BeReal's monthly active users increased 2,254% from January to September. The platform faces competition from Instagram's 'IG Candid', Snapchat's Dual Camera, and TikTok Now, which garnered 10 million installs in two weeks.
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