Nearly One-Third of TikTok’s Installed Base Uses the App Every Day

Summary

TikTok/Douyin was the most-downloaded and highest-earning non-game app worldwide in H1 2022. According to Sensor Tower's Power User Curve, Instagram had the most power users at 39% of installs opening daily, followed by TikTok at 29%, Facebook at 27%, Snapchat at 26%, Twitter at 18%, and YouTube at 20%. Despite lower power user share, TikTok led in daily time spent with 95 minutes globally (74 for YouTube, 51 for Instagram, 49 for Facebook, 29 for Twitter, 21 for Snapchat).

In the U.S., TikTok averaged 82 minutes daily, double Instagram and Facebook. The app faces potential ban from U.S. app stores, which could severely impact ByteDance as the U.S.

contributed $322.6 million in H1 2022, up 398% YoY, making it TikTok's largest revenue market after China.