10 Key Takeaways From Our State of Re-Engagement and Emerging Trends Webinar

The webinar highlights post-ATT recovery, with re-engagement at 39% and user acquisition at 70% of pre-ATT levels, while gaming verticals exceed at 122%. About 50% of users opt into data sharing, aided by pre-prompt explanations. Advertisers should enable reattribution in UA campaigns to adapt to targeting challenges.

With Apple's new AdAttributionKit, partnering with an MMP is crucial for unified measurement. Engagement strategies like monthly prize draws boost activity, while identifying 'magic number' timing helps reactivate lapsed users. Utilizing iOS tools like in-app events and custom product pages, balancing campaigns with CRM rules, and measuring impact through incrementality tests are key.

Preparing for Google Privacy Sandbox changes is also advised to avoid future disruptions.